Business Strategy in the Online Industry: Market and Network Strategy in Multi-Layered Industries by Christian GöttschBusiness Strategy in the Online Industry: Market and Network Strategy in Multi-Layered Industries by Christian Göttsch

Business Strategy in the Online Industry: Market and Network Strategy in Multi-Layered Industries

byChristian Göttsch

Paperback | January 26, 2001

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Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.
Dr. Christian Göttsch promovierte bei Prof. Dr. Hans A. Wüthrich am Lehrstuhl für Internationales Management der Universität der Bundeswehr München. Er ist heute im Corporate Development bei der Gruner + Jahr AG & Co für das Multimedia-Geschäft zuständig.
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Title:Business Strategy in the Online Industry: Market and Network Strategy in Multi-Layered IndustriesFormat:PaperbackDimensions:323 pagesPublished:January 26, 2001Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3824473186

ISBN - 13:9783824473182

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Table of Contents

Online industry structure - Theoretical framework - Online industry in the Internet paradigm - Analysis and tools - Firm strategy - Challenges - Tools for net-centric business strategy