Business: The Key Concepts by Mark VernonBusiness: The Key Concepts by Mark Vernon

Business: The Key Concepts

byMark VernonEditorMark Vernon

Hardcover | November 21, 2001

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Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals,Business: The Key Conceptsis the perfect companion.

Title:Business: The Key ConceptsFormat:HardcoverPublished:November 21, 2001Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415253233

ISBN - 13:9780415253239


Table of Contents

Preface Acknowledgements 1. Key Concepts Bibiliography Index

Editorial Reviews

"The work's strength is its lengthy bibliography, which offers librarians a good starting point for introducing students to some classic works in specialties in the field."
...".it's excellent for a title of this size. Ultimately, this book is suitable for any library that carries the "Key Concepts: series."
-"Library Journal, December 2001