Busn 5 (with Coursemate Printed Access Card) by Marcella KellyBusn 5 (with Coursemate Printed Access Card) by Marcella Kelly

Busn 5 (with Coursemate Printed Access Card)

byMarcella Kelly

Paperback | January 25, 2012

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Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN 5e is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN5. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication.BUSN5 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills.
Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experi...
Title:Busn 5 (with Coursemate Printed Access Card)Format:PaperbackDimensions:352 pages, 10.7 × 8.4 × 0.6 inPublished:January 25, 2012Publisher:South-Western College PubLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1111826730

ISBN - 13:9781111826734


Table of Contents

Part I: THE BUSINESS ENVIRONMENT.1. Business Now: Change is the Only Constant.2. Economics: The Framework for Business.3. The World Marketplace: Business without Borders.4. Business Ethics and Social Responsibility: Doing Well by Doing Good.5. Business Communication: Creating and Delivering Messages that Matter.Part II: CREATING A BUSINESS.6. Business Formation: Choosing the Form that Fits.7. Small Business and Entrepreneurship: Economic Rocket Fuel.Part III: FINANCING A BUSINESS.8. Accounting: Decision Making By the Numbers.9. Finance: Acquiring and Using Funds to Maximize Value.10. Financial Markets: Allocating Financial ResourcesPart IV: MARKETING A BUSINESS.11. Marketing: Building Profitable Customer Connections.12. Product and Promotion: Creating and Communicating Value.13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.Part V: MANAGING A BUSINESS.14. Management Motivation and Leadership: Bringing Business to Life.15. Human Resource Management: Building a Top-Quality Workforce.16. Managing Information and Technology: Finding New Ways to Learn and Link.17. Operations Management: Putting it All Together.Personal Finance Appendix.Online Appendices.Appendix 1: Labor Unions and Collective Bargaining.Appendix 2: Business Law.