Buy It!: What¿s in It for Your Customers? by Mark Magnacca

Buy It!: What¿s in It for Your Customers?

byMark Magnacca

Kobo ebook | October 12, 2009

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This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.


How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!


At the 1964 New York World’s Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure--but it was not for lack of trying on AT&T’s part....

Title:Buy It!: What¿s in It for Your Customers?Format:Kobo ebookPublished:October 12, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0137049722

ISBN - 13:9780137049721