BUY ME!  New Ways to Get Customers to Choose Your Product and Ignore the Rest by Marshal CohenBUY ME!  New Ways to Get Customers to Choose Your Product and Ignore the Rest by Marshal Cohen

BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest

byMarshal Cohen

Hardcover | January 1, 2010

Pricing and Purchase Info

$41.95

Earn 210 plum® points
Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

18 easy ways to ensure consumers choose your product over the competition’s

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.

Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by

  • Adding new, must-have features through dramatic upgrades
  • Providing extra services to add value
  • Building upon a strong reputation and impressive brand heritage
  • Reevaluating every product to make your company lean and mean as possible

    Cohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.

Marshal Cohen is the chief industry analyst for the NPD Group, a world leader in market research and consumer behavior. He is the author of Why Customers Do What They Do.
Loading
Title:BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the RestFormat:HardcoverDimensions:224 pages, 9.3 × 6.4 × 0.88 inPublished:January 1, 2010Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071667830

ISBN - 13:9780071667838

Reviews

Table of Contents

Introduction
Section 1. The New Economy
Chapter 1. The Age of Thrift
Chapter 2. Economic Distractions
Chapter 3. Change In Consumption
Chapter 4. The New Retail Rules
Chapter 5. The Seven Stages of Business
Section 2. The New Consumer
Chapter 6. The New Committed Consumer
Chapter 7. The Global Consumer
Chapter 8. The Shift To Accessories
Chapter 9. Season-Less Merchandising
Chapter 10. Gender Bender
Chapter 11. Booming Boomers
Chapter 12. Influence The Influencers
Chapter 13. Somebody Help Me
Section 3. The New Brand
Chapter 14. Tip-top Tech
Chapter 15. Luxury, A Tiffany Moment
Chapter 16. A Little Bit of Privacy, Please!
Chapter 17. Turning Adversity Into Opportunity: The Tips
Conclusion