Buyology: Truth And Lies About Why We Buy

byMartin LindstromForeword byPaco Underhill

February 2, 2010|
Buyology: Truth And Lies About Why We Buy by Martin Lindstrom
$23.00
Paperback
Earn 115 plum® points
Buy Online
Ship to an address
Free shipping on orders over $35
Pick up in store
To see if pickup is available,
Find In Store
To check store inventory,
Prices and offers may vary in store

about

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:

• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigger our mating instincts?
• Can our other senses—smell, touch, and sound—be aroused when we see a product?

Buyology is a fascinating and shocking journey into the mind of today''s consumer that will captivate anyone who''s been seduced—or turned off—by marketers'' relentless attempts to win our loyalty, our money, and our minds.
MARTIN LINDSTROM was voted by Time Magazine as one of the world''s most influential people of 2009 for this work on neuromarketing. As one of the world''s most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDon...
Loading
Title:Buyology: Truth And Lies About Why We Buy
Format:Paperback
Product dimensions:272 pages, 8 X 5.2 X 0.7 in
Shipping dimensions:272 pages, 8 X 5.2 X 0.7 in
Published:February 2, 2010
Publisher:Crown
Language:English
Appropriate for ages:All ages
ISBN - 13:9780385523899

Recently Viewed
|