C-Scape: Conquer the Forces Changing Business Today by Larry KramerC-Scape: Conquer the Forces Changing Business Today by Larry Kramer

C-Scape: Conquer the Forces Changing Business Today

byLarry Kramer

Hardcover | November 2, 2010

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“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett

“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer

From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.

Larry Kramer, the founder and former chairman and CEO of MarketWatch, Inc., is currently an adjunct professor of media management at the S.I. Newhouse School of Public Communications at Syracuse University. Over the course of his career, he has been a senior adviser at Polaris Venture Partners, a venture capital firm, and served as the...
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Title:C-Scape: Conquer the Forces Changing Business TodayFormat:HardcoverDimensions:256 pages, 9 × 6 × 0.89 inPublished:November 2, 2010Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0061984973

ISBN - 13:9780061984976

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