Cambridge International AS and A Level Business Studies Revision Guide by Peter StimpsonCambridge International AS and A Level Business Studies Revision Guide by Peter Stimpson

Cambridge International AS and A Level Business Studies Revision Guide

byPeter Stimpson, Peter Joyce

Paperback | September 30, 2013

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Cambridge International AS and A Level Business Studies Revision Guide has been designed specifically to meet the requirements of the Cambridge syllabus. Cambridge International AS and A Level Business Studies Revision Guide has been designed to help students prepare for the AS and A Level Business Studies examinations of University of Cambridge International Examinations. This Revision Guide follows exactly the order of topics contained in the Cambridge AS and A Level Business Studies syllabus.
Title:Cambridge International AS and A Level Business Studies Revision GuideFormat:PaperbackDimensions:246 pages, 10.79 × 8.54 × 0.39 inPublished:September 30, 2013Publisher:Cambridge University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:110760477X

ISBN - 13:9781107604773

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Table of Contents

1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. External influences on business activity; 7. Economic influences on business activity; 8. Management and leadership; 9. Motivation; 10. Human resource management; 11. Further human resource management; 12. Organisation structure; 13. Business communication; 14. What is marketing?; 15. Market research; 16. Marketing mix - product and price; 17. Marketing mix - promotion and place; 18. Marketing planning; 19. Globalisation and international marketing; 20. The nature of operations; 21. Operations planning; 22. Inventory management; 23. Capacity utilisation; 24. Lean production and quality management; 25. Project management; 26. Business finance; 27. Forecasting cash flows; 28. Costs; 29. Accounting fundamentals; 30. Budgets; 31. Contents of published accounts; 32. Analysis of published accounts; 33. Investment appraisal; 34. What is strategic management?; 35. Strategic analysis; 36. Strategic choice; 37. Strategic implementation; 38. Past examination papers; Index.