208 pages, 8.98 × 6.04 × 0.52 in
February 15, 2011
The following ISBNs are associated with this title:
ISBN - 10: 0373892349
ISBN - 13: 9780373892341
About the Book
Based on the blog at TheBeautyBrains.com, this informative book cuts through the confusing, misleading, and sometimes false information that beauty companies bombard consumers with and provides scientific answers to hundreds of questions about cosmetics.
Read from the Book
Corinne asks: I have a very sensitive scalp with fine hair and suffer from hair loss and dandruff. Dermatologists have advised me to use a clear gel shampoo that is clarifying or deep cleansing. So I've tried Suave Daily Clarifying Shampoo, Suave for Men Deep Cleaning Shampoo, Neutrogena Anti-residue Shampoo and Prell Classic Shampoo (original formula). I'm not happy with those choices and would like you to set me straight What shampoo is going to work for me?While we hate to disagree with dermatologists, we don't understand why they recommended a deep-cleansing shampoo when you have dandruff. Deep-cleansing-type shampoos will remove the surface flakes, but only a dandruff shampoo can address the cause of flaking and itching. So we'd recommend finding a good dandruff shampoo instead of chasing deep-cleansing, clarifying and antiresidue products. This may seem confusing to you because the beauty companies tell you there are so many different kinds of shampoo. But in reality, every shampoo on the market falls into one of a few basic categories.There are only four main shapoo types in the worldAll shampoo can be categorized by their basic function. So why are there what seem like thousands of products on the market, you ask? Because companies that sell shampoo need new ways to talk about their products to keep them sounding new and exciting. There's nothing wrong with companies being creative about their names and claims as long as they are honestly depicting what their products
From the Publisher
Why does my shampoo stop working?
Are my cosmetics poisoning me?
What does hypoallergenic mean?
Are organic products better?
Every day thousands of people turn to the scientists at the popular blog TheBeautyBrains.com for answers to their most pressing beauty questions. In Can You Get Hooked on Lip Balm?* you'll learn how cosmetic products work, what advertising claims actually mean, and how to make smarter buying decisions.
You'll discover that:
• Salon products are not necessarily better than products you can buy in the store.
• Some of the most expensive cosmetics are made by the same companies that make the less expensive brands, and often the same formulas are used in both.
• You do not need to spend hundreds of dollars to look and feel good.
You'll also find:
• 4 ways to tell if your cosmetic has expired
• 5 home beauty gadgets that really work
• 4 easy tips to longer, stronger nails
• and much, much more!
*You can! See chapter 6.