Canadian Advertising In Action

Paperback | January 15, 2017

byKeith J. Tuckwell

not yet rated|write a review

Praised for its clear writing style and solid Canadian examples,  Advertising in Action provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications.

 

Similar to previous editions, the book remains student-friendly. Key concepts are presented in easy-to read language and numerous examples and illustrations, written and visual, are included to demonstrate key concepts and related advertising and marketing communications strategies.

Pricing and Purchase Info

$131.95

Pre-order online
Ships free on orders over $25

From the Publisher

Praised for its clear writing style and solid Canadian examples,  Advertising in Action provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications.   Similar to previous editions, the book...

Format:PaperbackDimensions:528 pages, 8.75 × 6.35 × 0.68 inPublished:January 15, 2017Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0134228847

ISBN - 13:9780134228846

Customer Reviews of Canadian Advertising In Action

Reviews