Canadian Entrepreneurship & Small Business Management

Paperback | January 29, 2014

byWesley Balderson, Peter Mombourquette

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Balderson is recognized as a market leading text that offers strong coverage of the theory of entrepreneurship and small business management, blended seamlessly with practical Canadian examples of actual entrepreneur experiences (Small Business Profiles). New Canadian author Peter Mombourquette, focuses on currency - emerging and now dominant trends such as social media coverage, web based marketing, service businesses, and web-based business content, improving academic rigour, while staying true to the book's vision of being easy to follow and absorb.

The numerous individual cases, as well as a comprehensive running case, are continuing strengths of this text, as is the fact that it is indigenously Canadian and supports learning in a Canadian business context through its content.

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From the Publisher

Balderson is recognized as a market leading text that offers strong coverage of the theory of entrepreneurship and small business management, blended seamlessly with practical Canadian examples of actual entrepreneur experiences (Small Business Profiles). New Canadian author Peter Mombourquette, focuses on currency - emerging and now ...

Format:PaperbackDimensions:8.75 × 6.35 × 0.68 inPublished:January 29, 2014Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071338861

ISBN - 13:9780071338868

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Table of Contents

Part 1: The Decision to Start a Business

Chapter 1: The Role of Entrepreneurship and Small Business in Canada

Chapter 2: The Small Business Decision

Chapter 3: Evaluation of a Business Opportunity

Part 2: Preparing for Small Business Ownership

Chapter 4: Organizing a Business-The Business Plan

Chapter 5: Buying a Business and Franchising

Chapter 6: Financing the Small Business

Part 3: Managing the Small Business

Chapter 7: Marketing Management

Chapter 8: Managing the Marketing Mix

Chapter 9: Financial Management

Chapter 10: Operations Management

Chapter 11: Human Resource Management

Chapter 12: Managing Taxes and Getting Management Assistance

Part 4: Looking to the Future

Chapter 13: Managing Growth

Chapter 14: Managing the Transfer of the Business