Canadian Pr For The Real World by Maryse CardinCanadian Pr For The Real World by Maryse Cardin

Canadian Pr For The Real World

byMaryse Cardin, Kylie Mcmullan

Paperback | January 14, 2014

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Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public relations in Canada.


Canadian PR for the Real World introduces students to the challenging field of Public Relations, a key step in preparing students to hit the ground running after completion of their studies.


By introducing students to PR tactics and best practices, the authors teach students how to think like PR professionals and how to approach PR problems. It also helps them understand what qualities to develop in order to succeed and enter the field with confidence.  

Maryse Cardin is a PR practitioner and university lecturer. She teaches at Capilano University’s School of Communication. Before falling in love with teaching, she was the co-founder of the award-winning agency, Turtle & Hare Creative. Maryse has worked on PR campaigns in Asia, Europe, and North America for a multitude of non-profit a...
Title:Canadian Pr For The Real WorldFormat:PaperbackDimensions:432 pages, 9.25 × 7 × 0.75 inPublished:January 14, 2014Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132154803

ISBN - 13:9780132154802


Rated 5 out of 5 by from Great Canadian textbook that is actually interesting Even though this is technically a textbook, it is an informative and interesting read. It is specifically written with Canadian PR in mind. Every PR practitioner and business should grab this book.
Date published: 2017-10-26
Rated 5 out of 5 by from Easy to read and very useful! I bought this three months ago and it's been very useful for any student interested in getting into the field as it covered a variety of topics. Most of all, it's written to be practical so you can understand what you're reading at first read and does focus on a lot of hard skills such as pitching and event planning as well. Good stuff!
Date published: 2014-12-12

Table of Contents

Chapter 1 Public Relations in Canada

Chapter 2 Influencing public opinion: the foundation of PR then and now

Chapter 3 Corporate Social Responsibility, Cause PR, and Environmental PR

Chapter 4 The Public Relations Plan

Chapter 5 Writing for PR

Chapter 6 Media Relations

Chapter 7 Social Media

Chapter 8 Media Training

Chapter 9 Internal Communications

Chapter 10   Special Events Management

Chapter 11   Issues Management and Crisis Communications

Chapter 12   Other Areas of PR Specialization