Can't Buy My Love: How Advertising Changes the Way We Think and Feel

Kobo ebook | June 26, 2012

byJean Kilbourne, Mary Pipher

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"When was the last time you felt this comfortable in a relationship?"

-- An ad for sneakers

"You can love it without getting your heart broken."

-- An ad for a car

"Until I find a real man, I'll settle for a real smoke."

-- A woman in a cigarette ad


Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.

Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

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From the Publisher

"When was the last time you felt this comfortable in a relationship?"-- An ad for sneakers"You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette adMany advertisements these days make us feel as if we have an intimate, even passionate rel...

Format:Kobo ebookPublished:June 26, 2012Publisher:Free PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1451698410

ISBN - 13:9781451698411

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