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Intellectual Property Management: The Role of Technology-Brands in the Appropriation of…

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The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their…
Business Plan, Business Reality: Starting And Managing Your Own Business In Canada

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Entrepreneurship knowledge through engaged and structured business plan development!  Business Plan, Business Reality is an applied approach to planning, starting and managing self-employment or a small business. Business Plan, Business Reality (BPBR)…
Canadian Entrepreneurship & Small Business Management

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Balderson is recognized as a market leading text that offers strong coverage of the theory of entrepreneurship and small business management, blended seamlessly with practical Canadian examples of actual entrepreneur experiences (Small Business Profiles). New…
Labour Market Economics
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|March 30, 2017

$135.95

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Labour Market Economics provides a mixture of theory and practice with a unique emphasis on Canadian policy issues. Written by four of the leading researchers in Canada in the area of labour economics and industrial organization - Dwayne Benjamin, Morley…
Effective Small Business Management
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|September 23, 2000

$295.74

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This book introduces the world of small business and details its diverse management aspects. It also presents the most current concerns of small business today, including the expanding world of electronic commerce.
Entrepreneurship: Starting And Operating A Small Business

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For courses in Entrepreneurship, Small Business Management, and Starting a Business.   A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Business…
Management Now
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|January 4, 2011

$103.95

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Many principles of management textbooks make the assumption that students already have a stable understanding of the subject. Management Now combines the theory students need with examples within their grasp as well as provides reinforcing exercises and…
Innovation and Entrepreneurship
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|June 8, 2015

$109.95

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Innovation and Entrepreneurship 3 rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses.…
Introduction To The Health Professions
Paperback

|August 1, 2016

$121.41 online

$172.95

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Now in full-color, Stanfield's Introduction to Health Professions, Seventh Edition provides comprehensive coverage of all the major health professions. The Seventh Edition outlines more than 75 careers and covers every major facet of the field including a…
Your Career: How To Make It Happen
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|January 1, 2016

$157.95

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A best-selling, indispensable resource, YOUR CAREER: HOW TO MAKE IT HAPPEN, 9E helps you move from "job seeker" to "job finder." Packed with innovative resources you can use now and throughout your career, this step-by-step guide helps you find and keep the ideal…
Small Business Management: An Entrepreneur's Guidebook

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Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management , Seventh Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business.…
Modern Project Finance: A Casebook
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|October 17, 2003

$176.41

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This cutting-edge financial casebook is divided into four modules: Structuring Projects, Valuing Projects, Managing Project Risk, and Financing Projects. The cases have been carefully selected to reflect actual use of project finance over the past five years in…