Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield: 10 Rules for Building a Sucessful Personal Brand on the  by David D'AlessandroCareer Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield: 10 Rules for Building a Sucessful Personal Brand on the  by David D'Alessandro

Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield: 10…

byDavid D'Alessandro

Paperback | July 2, 2008

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“A refreshing message . . . from someonewho has fought many corporate wars.”—The New York Times

With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success.

“D’Alessandro dares to speak the truth. If you don’tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say.

“With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D’Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business.”—James Carville, author and Democratic Strategist

“With good jobs becoming harder to find,D’Alessandro’s sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.”—Tom Neff, Chairman, U.S., Spencer Stuart

“Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.”—Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive

David F. D'Alessandro, former Chairman and CEO of John Hancock Financial Services, serves as an advisor and guest speaker on a variety of issues facing business today.
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Title:Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield: 10…Format:PaperbackDimensions:240 pages, 8.9 × 6.4 × 0.6 inPublished:July 2, 2008Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071597298

ISBN - 13:9780071597296

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