Cb (with Cb Online, 1 Term (6 Months) Printed Access Card)

byBarry J. Babin, Eric Harris

Paperback | February 2, 2017

Cb (with Cb Online, 1 Term (6 Months) Printed Access Card) by Barry J. Babin
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Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, CB Online allows easy exploration of CB anywhere, anytime - including on your device! Collect your notes and create StudyBitsT from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SC...
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Title:Cb (with Cb Online, 1 Term (6 Months) Printed Access Card)Format:PaperbackProduct dimensions:400 pages, 10.88 X 8.5 X 0.69 inShipping dimensions:400 pages, 10.88 X 8.5 X 0.69 inPublished:February 2, 2017Publisher:South-Western College PubLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1305577248

ISBN - 13:9781305577244

Appropriate for ages: All ages

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