Cdn Ed International Business: A Canadian Perspective by Terrance PowerCdn Ed International Business: A Canadian Perspective by Terrance Power

Cdn Ed International Business: A Canadian Perspective

byTerrance Power

Hardcover | February 12, 2007

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In this intriguing "fireside chat", author Terrance Power explores how Canadian businesses can more aggressively establish themselves in foreign markets, focus their marketing strategies, and find a place in the global economy. His carefully crafted theoretical and conceptual foundation is supported by practical, real-world, applied knowledge - ideal for potential Canadian entrepreneurs and managers who must be prepared for the challenges of 'going global'.
Dr. Terrance Power is a Wharton Fellow and a professor of Strategic and International Studies at the School of Business, Royal Roads University, and a Canadian university located in Victoria, British Columbia. Royal Roads University is a leading international, distributed learning, blended-model educational institution. The University ...
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Title:Cdn Ed International Business: A Canadian PerspectiveFormat:HardcoverDimensions:544 pages, 11.1 × 8.5 × 1 inPublished:February 12, 2007Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176251529

ISBN - 13:9780176251529

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Table of Contents

Part 1: The Current Era of Globalization 1. Globalization - The Quickening Part 2: External - The International Business Ecosystem 2. International Business Environment: Culture and Society 3. The Business Environment of Nations: Political, Economic, and Legal Issues 4. International Business Environment - Technology Part 3: External - The Clustering of Nations and Global Institutions 5. Regionalization and Global Institutions 6. Economic Theories Advocating International Business 7. Foreign Direct Investment Part 4: External - Money, Money, Money 8. Global Foreign Exchange Markets 9. Global International Monetary Systems and Capital Markets Part 5: Internal - Crafting International Strategy 10. Global Strategic Management and Modes of Entry 11. Global Organizational Structures and Control Systems 12. Export, Import, and Countertrade Practices Part 6: Internal - Value Chain Activities 13. Global Marketing and Research and Development 14. Global Manufacturing and the Supply Chain 15. Global Human Resources and Labour Management 16. Global Accounting in International Business 17. Global Ethics and Corporate Social Repsonsibilty Part 7: Emerging Current Business Issues www.power.nelson.com Glossary Index