Cdn Ed International Business: A Canadian Perspective

Hardcover | February 12, 2007

byTerrance Power

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In this intriguing "fireside chat", author Terrance Power explores how Canadian businesses can more aggressively establish themselves in foreign markets, focus their marketing strategies, and find a place in the global economy. His carefully crafted theoretical and conceptual foundation is supported by practical, real-world, applied knowledge - ideal for potential Canadian entrepreneurs and managers who must be prepared for the challenges of 'going global'.

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In this intriguing "fireside chat", author Terrance Power explores how Canadian businesses can more aggressively establish themselves in foreign markets, focus their marketing strategies, and find a place in the global economy. His carefully crafted theoretical and conceptual foundation is supported by practical, real-world, applied k...

Format:HardcoverDimensions:544 pages, 11.1 × 8.5 × 1 inPublished:February 12, 2007Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176251529

ISBN - 13:9780176251529

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Table of Contents

Part 1: The Current Era of Globalization1. Globalization - The QuickeningPart 2: External - The International Business Ecosystem2. International Business Environment: Culture and Society3. The Business Environment of Nations: Political, Economic, and Legal Issues4. International Business Environment - TechnologyPart 3: External - The Clustering of Nations and Global Institutions5. Regionalization and Global Institutions6. Economic Theories Advocating International Business7. Foreign Direct InvestmentPart 4: External - Money, Money, Money8. Global Foreign Exchange Markets9. Global International Monetary Systems and Capital MarketsPart 5: Internal - Crafting International Strategy10. Global Strategic Management and Modes of Entry11. Global Organizational Structures and Control Systems12. Export, Import, and Countertrade Practices Part 6: Internal - Value Chain Activities13. Global Marketing and Research and Development14. Global Manufacturing and the Supply Chain15. Global Human Resources and Labour Management16. Global Accounting in International Business17. Global Ethics and Corporate Social RepsonsibiltyPart 7: Emerging Current Business Issueswww.power.nelson.comGlossaryIndex