Cdn Ed Retailing: A Canadian Perspective

Paperback | December 4, 2007

byPatrick M. Dunne, Robert F. Lusch, Lynne Ricker

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The world of marketing is constantly evolving and there is increased competition for consumers, employees, products and resources. This Canadian adaptation will give students a broad scope of the retail industry whether they are interested in merchandising, marketing, operations, finance, human resources or any other area of running a retail business. It will uncover issues that are faced by individuals at all levels of a retail organization and do it from a Canadian perspective.

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The world of marketing is constantly evolving and there is increased competition for consumers, employees, products and resources. This Canadian adaptation will give students a broad scope of the retail industry whether they are interested in merchandising, marketing, operations, finance, human resources or any other area of running a ...

Format:PaperbackDimensions:566 pages, 10 × 8 × 0.75 inPublished:December 4, 2007Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176103198

ISBN - 13:9780176103194

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Table of Contents

Chapter 1. Perspectives on RetailingChapter 2. Retail Strategic Planning and Operation ManagementChapter 3. Retail CustomersChapter 4. Evaluating the Competition in RetailingChapter 5. Managing the Supply ChainChapter 6. Legal and Ethical BehaviourChapter 7. Market Selection and Retail Location AnalysisChapter 8. Managing a Retailers FinancesChapter 9. Merchandise Buying and HandlingChapter 10. Merchandise PricingChapter 11. Retail CommunicationsChapter 12. Customer Service and Retail SellingChapter 13. Store Layout and DesignChapter 14. Managing People