Cdn Ed Retailing: A Canadian Perspective by Patrick M. DunneCdn Ed Retailing: A Canadian Perspective by Patrick M. Dunne

Cdn Ed Retailing: A Canadian Perspective

byPatrick M. Dunne, Robert F. Lusch, Lynne Ricker

Paperback | December 4, 2007

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The world of marketing is constantly evolving and there is increased competition for consumers, employees, products and resources. This Canadian adaptation will give students a broad scope of the retail industry whether they are interested in merchandising, marketing, operations, finance, human resources or any other area of running a retail business. It will uncover issues that are faced by individuals at all levels of a retail organization and do it from a Canadian perspective.
Patrick M. Dunne, who recently retired from the Rawls School of Business at Texas Tech University, received his Ph.D. in marketing from Michigan State University and his B.S. from Xavier University. In more than 40 years of university teaching, Dr. Dunne taught a wide variety of marketing and distribution courses at both the undergradu...
Title:Cdn Ed Retailing: A Canadian PerspectiveFormat:PaperbackDimensions:566 pages, 10 × 8 × 0.75 inPublished:December 4, 2007Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176103198

ISBN - 13:9780176103194

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Table of Contents

Chapter 1. Perspectives on RetailingChapter 2. Retail Strategic Planning and Operation ManagementChapter 3. Retail CustomersChapter 4. Evaluating the Competition in RetailingChapter 5. Managing the Supply ChainChapter 6. Legal and Ethical BehaviourChapter 7. Market Selection and Retail Location AnalysisChapter 8. Managing a Retailers FinancesChapter 9. Merchandise Buying and HandlingChapter 10. Merchandise PricingChapter 11. Retail CommunicationsChapter 12. Customer Service and Retail SellingChapter 13. Store Layout and DesignChapter 14. Managing People