Cengage Advantage Books: This Is Pr: The Realities Of Public Relations by Doug NewsomCengage Advantage Books: This Is Pr: The Realities Of Public Relations by Doug Newsom

Cengage Advantage Books: This Is Pr: The Realities Of Public Relations

byDoug Newsom, Judy Turk, Dean Kruckeberg

Paperback | January 6, 2012

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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.
Title:Cengage Advantage Books: This Is Pr: The Realities Of Public RelationsFormat:PaperbackDimensions:384 pages, 9.9 × 7.9 × 0.7 inPublished:January 6, 2012Publisher:Wadsworth PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1111836833

ISBN - 13:9781111836832

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Table of Contents

1. PR Roles and Responsibilities.2. PR's Origins and Evolution.3. Research: Planning, Processes and Techniques.4. Publics and Public Opinion.5. Theoretical Underpinnings for PR.6. PR Ethics and Responsibilities.7. PR and the Law.8. Strategic Management in PR Practice.9. Communication Channels and Media.10. Tactics and Techniques: Details That Make PR Strategy Work.11. Campaigns.12. Crisis and Credibility.