Changing the Game: Organizational Transformations of the First, Second, and Third Kinds

Hardcover | April 23, 1999

byEric G. Flamholtz, Yvonne Randle

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How do companies like Microsoft and Wal-Mart rise to the top of their industries and dominate year after year, while others like People Express and LA Gear burn out after promising starts? In Changing the Game, Eric Flamholtz and Yvonne Randle, two leading management consultants, reveal thatthe key to success lies in how you transform your organization. Virtually all organizations face critical transition points in their life cycle, when they must change how they play the game, or perish. Flamholtz and Randle focus here on three critical moments: the move from entrepreneurial to professional management, when a firm reaches a stage of growthwhere it can no longer operate in an informal, unstructured way; the revitalization of an established business that is losing ground to competitors; and a radical change in a business vision. The authors show, for instance, how American Century Investors made the transformation from a $50 millionentrepreneurship to a professionally managed company with a market value of $2 billion; how IBM, one of the great American corporations, was forced by the proliferation of PCs in the 1980s to overhaul its business to survive; and how Starbucks Coffee, originally a Seattle coffee-bean store, wasinspired by Milans romantic coffee bars to recreate itself and transformed an entire industry. The book concludes with a look at how one company--Bell Carter Olive Company--pulled together all the concepts and tools presented in the book and successfully changed the game. Changing the Game provides a comprehensive framework and a set of tools for the strategic management of organizational transformation. It will help managers meet the challenges of an increasingly competitive business environment.

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From Our Editors

Revealing the true keys to success, Changing the Game: Organizational Transformations of the First, Second and Third Kinds is packed with valuable business tips. How do companies like Microsoft and Wal-Mart rise to the top and dominate while others fail? They rise to the challenges of a competitive business environment. With this book ...

From the Publisher

How do companies like Microsoft and Wal-Mart rise to the top of their industries and dominate year after year, while others like People Express and LA Gear burn out after promising starts? In Changing the Game, Eric Flamholtz and Yvonne Randle, two leading management consultants, reveal thatthe key to success lies in how you transform...

Eric G. Flamholtz is Professor of Management at the UCLA Anderson Graduate School of Management. He is President, and Yvonne Randle is Vice President, of ManagementSystems Consulting Corporation, which has assisted organizations from entrepreneurships to Fortune 500 companies. They live in Los Angeles, California.

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Format:HardcoverDimensions:320 pages, 9.29 × 6.3 × 1.1 inPublished:April 23, 1999Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195117646

ISBN - 13:9780195117646

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From Our Editors

Revealing the true keys to success, Changing the Game: Organizational Transformations of the First, Second and Third Kinds is packed with valuable business tips. How do companies like Microsoft and Wal-Mart rise to the top and dominate while others fail? They rise to the challenges of a competitive business environment. With this book you too can re-invent your company, again and again.

Editorial Reviews

"Timely and well executed change process is critical to sustaining long-term success in any venture. Many businesses fall prey to their own growth when they fail to transform themselves to accomadate their success. In today's dynamic business climate, managers should pay attention toChanging the Game"--Brian Maxwell, CEO, Powerbar Inc.