Changing The World Is The Only Fit Work For A Grown Man

bySteve Harrison

Paperback | February 28, 2012

Changing The World Is The Only Fit Work For A Grown Man by Steve Harrison
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This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
Title:Changing The World Is The Only Fit Work For A Grown ManFormat:PaperbackDimensions:208 pages, 9 X 6 X 0.48 inPublished:February 28, 2012Publisher:Action Publishing TechnologyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0957151500

ISBN - 13:9780957151505

Appropriate for ages: All ages

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