Charging Ahead

Hardcover | September 1, 1998

byJoe Sherman

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Charging Ahead is a classic tale of perseverance against daunting odds in the pursuit of a personal dream--and an environmental revolution. You'd have to be a fool to market a consumer electric car, let alone challenge the big three auto makers with a little start up company. But MIT graduate James Worden, with his girlfriend and a handful of audacious engineers, did both and he's well on his way to success. In this marvelousnarrative, business writer Joe Sherman vividly describes how Worden and his team built the world's most advanced EV (electric vehicle), the Sunrise. Combining insightful biography with the best of science and business writing, Sherman captures not only Worden's own gripping story, but also thetechnical challenge of designing an electric car in an age of anxiety over the environment. He depicts Worden's fascination with EVs from childhood (he built his award winning first electric car in high school), tracing it through his monomaniacal career at MIT, where he organized a student teamthat built EVs for races worldwide, to the founding of Solectria, a company committed to building a consumer electric car. Sherman shows how, despite all the obstacles, Solectria eventually lined up such strategic partners as the Pentagon on its way to producing the Sunrise a lightweight,all-composite, high tech commuter car. The Sunrise would triumph over rivals from the Big Three in the 7th American Tour de Sol, and later travel from Boston to New York on a single battery charge. Charging Ahead is an engaging story of James Worden's struggle to succeed with idealism, energy, and technological superiority against seemingly impossible odds.

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From Our Editors

An amazing story of perseverance against incredible odds, Charging Ahead: An Electric Car That Goes the Distance is an inspiring true story. With his girlfriend and some brave engineers, MIT grad James Worden marketed a consumer electric car and even challenged the three big automakers with it. Here is the story of the world’s most adv...

From the Publisher

Charging Ahead is a classic tale of perseverance against daunting odds in the pursuit of a personal dream--and an environmental revolution. You'd have to be a fool to market a consumer electric car, let alone challenge the big three auto makers with a little start up company. But MIT graduate James Worden, with his girlfriend an...

Joe Sherman is the author of In the Rings of Saturn(OUP). A freelance journalist, he lives in Vermont.

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Format:HardcoverDimensions:240 pages, 9.09 × 6.3 × 0.98 inPublished:September 1, 1998Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195094794

ISBN - 13:9780195094794

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From Our Editors

An amazing story of perseverance against incredible odds, Charging Ahead: An Electric Car That Goes the Distance is an inspiring true story. With his girlfriend and some brave engineers, MIT grad James Worden marketed a consumer electric car and even challenged the three big automakers with it. Here is the story of the world’s most advanced electric vehicle, the Sunrise, a car that travelled from Boston to New York on a single battery charge.

Editorial Reviews

"Charging Ahead is mandatory reading for environmentalists and anyone concerned about the effects of out modern mobile lifestyle on the planet's atmosphere."--Mark Pendergrast,Philadelphia Inquirer