Children as Consumers: A Psychological Analysis of the Young People's Market

Paperback | May 6, 1998

byAdrian Furnham, Barrie GunterEditorAdrian Furnham

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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income.Children as Consumerstraces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumerswill be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income.Children as Consumerstraces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It...

Format:PaperbackDimensions:224 pages, 9.21 × 6.14 × 0.7 inPublished:May 6, 1998Publisher:Routledge

The following ISBNs are associated with this title:

ISBN - 10:0415185351

ISBN - 13:9780415185356

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Table of Contents

Preface 1. The Importance of the Children's Market 2. Socialization of Child Consumers 3. What Do Children Consume? 4. Children's Use and Understanding of Money 5. Advertising and Children: Attention, Awareness and Understanding 6. Advertising and Children: Influences and Effects 7. Reaching Child Consumers 8. Protecting Child Consumers [References / Author Index / Subject Index