Chinefarge: A Sino-Western Joint Venture: A Case Study Report by Gebhard Deissler

Chinefarge: A Sino-Western Joint Venture: A Case Study Report

byGebhard Deissler

Kobo ebook | January 18, 2011

Pricing and Purchase Info

$8.69 online 
$9.90 list price save 12%

Prices and offers may vary in store

Available for download

Not available in stores


Research Paper (undergraduate) from the year 2004 in the subject Orientalism / Sinology - General, , course: Interkulturelles Management, language: English, abstract: 'Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.

Title:Chinefarge: A Sino-Western Joint Venture: A Case Study ReportFormat:Kobo ebookPublished:January 18, 2011Publisher:GRIN PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3640803981

ISBN - 13:9783640803989

Look for similar items by category: