Christ to Coke: How Image Becomes Icon by Martin KempChrist to Coke: How Image Becomes Icon by Martin Kemp

Christ to Coke: How Image Becomes Icon

byMartin Kemp

Hardcover | October 20, 2011

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Image, branding, and logos are obsessions of our age. Iconic images dominate the media.Christ to Coke is the first book to look at all the main types of visual icons. It does so via eleven supreme and mega-famous examples, both historical and contemporary, to see how they arose and how they continue to function. Along the way, we encounter the often weird and wonderful ways that theybecome transformed in an astonishing variety of ways and contexts. How, for example, has the communist revolutionary Che become a romantic hero for middle-class teenagers?The stock image of Christ's face is the founding icon - literally, since he was the central subject of early icon painting. Some of the icons that follow are general, like the cross, the lion, and the heart-shape. Some are specific, such as the Mona Lisa, Che Guevara, and the famous photograph ofthe napalmed girl in Vietnam. The American flag, the "Stars and Stripes", does not quite fit into either category. Modern icons come from commerce, led by the Coca-Cola bottle, and from science, most notably the double helix of DNA and Einstein's famous equation E=mc2. The stories, researched using the skills of a leading visual historian, are told in a vivid and personal manner. Some are funny; some are deeply moving; some are highly improbable; some centre on popular fame; others are based on the most profound ideas in science. The diversity is extraordinary.There is no set formula, but do the images share anything in common?So famous are the images that every reader is an expert in their own right and will be entertained and challenged by the narratives that Martin Kemp skilfully weaves around them.
Martin Kemp, FBA, is Emeritus Professor in the History of Art at Trinity College, Oxford University. He has written, broadcast and curated exhibitions on imagery in art and science from the Renaissance to the present day, including The Science of Art. Optical Themes in Western Art from Brunelleschi to Seurat (1992), The Human Animal in...
Title:Christ to Coke: How Image Becomes IconFormat:HardcoverDimensions:352 pagesPublished:October 20, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199581118

ISBN - 13:9780199581115

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Table of Contents

Preface and AcknowledgementsList of PlatesIntroduction1. Christ. The True Icon2. The Cross3. The Heart4. The Lion5. Mona Lisa6. Che7. Napalmed and Naked8. Stars and Stripes9. Coke. The Bottle10. DNA11. E=mc212. Fuzzy Formulas