Classical Rhetoric And The Visual Arts In Early Modern Europe by Caroline Van EckClassical Rhetoric And The Visual Arts In Early Modern Europe by Caroline Van Eck

Classical Rhetoric And The Visual Arts In Early Modern Europe

byCaroline Van Eck

Hardcover | August 27, 2007

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In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe.
Caroline van Eck is professor of the history and theory of architecture at Leiden University in The Netherlands. She has received fellowships from the Samuel H. Kress Foundation and the British Council, and in 2004 was the first art historian to be awarded a prestigious VICI grant from the Dutch Foundation of Scientific Research (NWO)....
Title:Classical Rhetoric And The Visual Arts In Early Modern EuropeFormat:HardcoverDimensions:240 pages, 9.96 × 6.97 × 0.67 inPublished:August 27, 2007Publisher:Cambridge University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0521844355

ISBN - 13:9780521844352

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Table of Contents

Introduction: Rhetoric and the Visual; Part I: Theory; 1. Gesture, representation and persuasion in Alberti's De Pictura; 2. Theoretical foundations of persuasive architecture: Barbaro, Spini and Scamozzi;Part II: Invention; 3. How to achieve persuasion in painting: The common ground; 4. Visual persuasion in British architecture of the 17th and 18th century; Part III: Interpretation; 5. Rhetorical interpretation of the visual arts; 6. Only the human can speak to man: Rhetorical interpretations of architecture