Click Fraud - Analyse und Methode zur Identifzierung by Otto Diesenbacher

Click Fraud - Analyse und Methode zur Identifzierung

byOtto Diesenbacher

Kobo ebook | February 27, 2012 | German

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Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.

Title:Click Fraud - Analyse und Methode zur IdentifzierungFormat:Kobo ebookPublished:February 27, 2012Publisher:GRIN VerlagLanguage:German

The following ISBNs are associated with this title:

ISBN - 10:3656141134

ISBN - 13:9783656141136

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