Coca-Cola's Marketing Strategy: An Analysis of Price, Product and Communication by Julia Anders

Coca-Cola's Marketing Strategy: An Analysis of Price, Product and Communication

byJulia Anders

Kobo ebook | September 11, 2013

Pricing and Purchase Info

$18.39 online 
$22.90 list price save 19%

Prices and offers may vary in store

Available for download

Not available in stores

about

Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world's biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca-Cola connects with its audience and customers in a way that other companies don't do. This report provides information about Coca-Cola's Marketing Strategy and analyzes its communication, product and price policy.

Title:Coca-Cola's Marketing Strategy: An Analysis of Price, Product and CommunicationFormat:Kobo ebookPublished:September 11, 2013Publisher:GRIN VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3656494983

ISBN - 13:9783656494980

Reviews