Cognitive Consistency: A Fundamental Principle in Social Cognition by Bertram Gawronski, PhD

Cognitive Consistency: A Fundamental Principle in Social Cognition

byBertram Gawronski, PhD, Fritz Strack, PhD

Kobo ebook | January 27, 2012

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This volume provides an overview of recent research on the nature, causes, and consequences of cognitive consistency. In 21 chapters, leading scholars address the pivotal role of consistency principles at various levels of social information processing, ranging from micro-level to macro-level processes. The book's scope encompasses mental representation, processing fluency and motivational fit, implicit social cognition, thinking and reasoning, decision making and choice, and interpersonal processes. Key findings, emerging themes, and current directions in the field are explored, and important questions for future research identified.

Title:Cognitive Consistency: A Fundamental Principle in Social CognitionFormat:Kobo ebookPublished:January 27, 2012Publisher:Guilford PublicationsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1609189485

ISBN - 13:9781609189488

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