College Athletes For Hire: The Evolution And Legacy Of The Ncaa's Amateur Myth

Hardcover | July 1, 1998

byAllen L. Sack

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Many books have been written on the "evils" of commercialism in college sport, and the hypocrisy of payments to athletes from alumni and other sources outside the university. Almost no attention, however, has been given to the way that the National Collegiate Athletic Association has embraced professionalism through its athletic scholarship policy. Because of this gap in the historical record, the NCAA is often cast as an embattled defender of amateurism, rather than as the architect of a nationwide "money-laundering" scheme. Sack and Staurowsky show that the NCAA formally abandoned amateurism in the 1950s and passed rules in subsequent years that literally transformed scholarship athletes into university employees. In addition, by purposefully fashioning an amateur mythology to mask the reality of this employer-employee relationship, the NCAA has done a disservice to student-athletes and to higher education. A major subtheme is that women, such as those who created the Association for Intercollegiate Athletics for Women (AIAW), opposed this hypocrisy, but lacked the power to sustain an alternative model. After tracing the evolution of college athletes into professional entertainers, and the harmful effects it has caused, the authors propose an alternative approach that places college sport on a firm educational foundation and defend the rights of both male and female college athletes. This is a provocative analysis for anyone interested in college sports in America and its subversion of traditional educational and amateur principles.

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From the Publisher

Many books have been written on the "evils" of commercialism in college sport, and the hypocrisy of payments to athletes from alumni and other sources outside the university. Almost no attention, however, has been given to the way that the National Collegiate Athletic Association has embraced professionalism through its athletic schola...

Format:HardcoverDimensions:208 pages, 9.52 × 6.47 × 0.87 inPublished:July 1, 1998Publisher:Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10:0275961915

ISBN - 13:9780275961916

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"The pressure to win by alumni, athletic directors, coaches, and the media has changed the face of college athletics. Even a novice can see the NCAA and the schools are getting richer off the back of the so-called 'amateur' athlete. I wonder, when is there time for academics? Many players, especially in college football, understand and recognize 'what time it is' since many opt to turn true professionals and 'get paid' before their eligibility ends. This is an ideal book for the potential college athlete and his or her parents. It is well researched and insightful, giving the average reader a closer look and a better understanding of the state of professional college athletics."-Harry Carson former All-Pro Linebacker, New York Giants President, Harry Carson, Inc.