Color - Messages & Meanings: A PANTONE Color Resource

byLeatrice Eiseman

Paperback | November 29, 2006

Color - Messages & Meanings: A PANTONE Color Resource by Leatrice Eiseman
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• Features up-to-date color combination guidelines

• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents

There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.

This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Title:Color - Messages & Meanings: A PANTONE Color ResourceFormat:PaperbackProduct dimensions:144 pages, 10.75 X 9.5 X 0.5 inShipping dimensions:144 pages, 10.75 X 9.5 X 0.5 inPublished:November 29, 2006Publisher:Adams MediaLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0971401063

ISBN - 13:9780971401068

Appropriate for ages: All ages

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