Color Trends And Selection For Product Design: Every Color Sells A Story

Hardcover | May 27, 2016

byDoreen Becker

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Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants. The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials. Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both. Provides an expert assessment of future trends in color, helping color manufacturers to understand how their customers and brand owners select colors Covers the critical issues of stability, color measurement, and new methods of incorporation, helping engineers evaluate color performance in different designs, materials, and lighting conditions Helps readers stay ahead of the competition with discussions of important regulations and trends in green colors and product design

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Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new...

Doreen is currently the Strategic Accounts Manager at A. Schulman Inc. (global plastics supplier), managing the Procter and Gamble Gillette account - responsible for color direction, trending and sales. She has previously worked as Market Development Manager for Americhem Inc and BASF (in packaging, automotive, durables, architectural ...

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Format:HardcoverDimensions:284 pages, 9.41 × 7.24 × 0.98 inPublished:May 27, 2016Publisher:William Andrew PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0323393950

ISBN - 13:9780323393959

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Table of Contents

1. Color Trends - An Historical Perspective 2. The Development of Color Trends 3. Color Influencers 4. Principles of Color Science 5. Color Measurement 6. Effect Pigments & New Colors 7. Coloring Plastics 8. Coloring Films 9. Green Colors and Products 10. Regulatory Restrictions 11. Evolution of Pigments and Dyes 12. Applications of Color 13. Color Selection Process 14. Product Colors 15. Summary and Conclusions