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Hardcover

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In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that…

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For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. In Guerrilla Marketing With Technology he shows how virtually every…

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Auctions

by Timothy P. Hubbard

|January 13, 2016

Paperback

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Although it is among the oldest of market institutions, the auction is ubiquitous in today's economy, used for everything from government procurement to selling advertising on the Internet to course assignment at MIT's Sloan School. And yet beyond the small…

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Kobo ebook | French

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LE QUADRANT DU CASHFLOW POUR ATTEINDRE VOTRE LIBERTÉ FINANCIÈRE Le Quadrant du CASHFLOW® révèle pourquoi certaines personnes travaillent moins que d'autres, gagnent plus d'argent, paient moins d'impôts et apprennent à devenir financièrement libres. Vous est-il…

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A hundred years before Columbus and his fellow Europeans began making their way to the New World, fleets of giant Chinese junks commanded by the eunuch admiral Zheng He and filled with the empire's finest porcelains, lacquerware, and silk ventured to the edge of…

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In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows…