We found 7 results for “


Showing 1 - 7 of 7 Results

In stock online

Not available in stores

Many have described the Japanese competitive success in information technology; very few have explained it. In this book Martin Fransman advances our understanding by developing the concept of the Japanese Innovation System--an arrangement consisting of competing…

In stock online

Not available in stores

An end-to-end guide to developing secure Web sites. This comprehensive guide presents a broad overview of all security aspects associated with the World Wide Web. It describes in depth the protocols and techniques available to help you secure your company's…

In stock online

Not available in stores

European dominance of the shipping lanes in the early modern period was a prelude to the great age of European imperial power in the nineteenth and early twentieth centuries. Yet in the present age we can see that the pre-imperial age was in fact more an 'age of…

Ships within 3-5 weeks

Not available in stores

This is the first major study in Chinese business history based largely on business's own records. It focuses on the battle for the cigarette market in early twentieth-century China between the British-American Tobacco Company, based in New York and London, and…

In stock online

Not available in stores

A single theme is pursued in this book - the trade between peoples of differing cultures through world history. Extending from the ancient world to the coming of the commercial revolution, Professor Curtin's discussion encompasses a broad and diverse group of…

In stock online

Not available in stores

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before…

Hardcover

$64.50 online

$72.50

save 11%

In stock online

Not available in stores

The book on everything you need to know about retail branding, retail formula development, and out-of-the-box thinking. Follow the customer's journey from the couch at home to buying the physical product, and cover all the steps in between-offline and online-a…