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"Torsten H. Nilson's new book Competitive Branding contains useful information on two of the hottest words in marketing, "competitive" and "branding". It's a must read." Jack Trout, President of Trout & Partners Ltd USA, and global marketing strategist. "With…read more

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This book provides information and advice from some of the leading cross-border transaction experts in the world to give a practical, step-by-step guide on how to prepare for, negotiate, and implement a new cross-border operation. It includes insights from…read more