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``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems.

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Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academic to illustrate how business leaders can embed…

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In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that…

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In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for…

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For anyone interested in the growth and development of the world economy, knowledge of the history and mechanisms of shipping provides important insights. The international shipping industry served not only to integrate world markets, it was the international…

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With the cold war over and the Soviet empire dead, a new examination of American national policies and priorities is beginning. Most of the economic, political and military costs of the American empire, which exceed $1 trillion each year, are being questioned for…

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Wuttunee believes that the continued growth and development of a dynamic small business sector is vital to Canada's future economic structure. She has therefore directed her book not only to potential northern entrepreneurs and students interested in the…

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This study eschews the uncritical acceptance of secondary sources that has characterized studies in this field, going back to and reinterpreting previously neglected primary sources, thereby enabling it to chart linkages between the European and Asian trades that…

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will…

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This book explores the relationship between international trade and domestic economic growth in Britain since the eighteenth century. It was during this time that Britain enjoyed first a dominant role in world trade and then, from the outbreak of the First World…

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Harold Crookell focuses on a major North American response to globalization: the U.S. -Canada Free Trade Agreement which became effective on January 1, 1989. Writing for executives of U.S. and Canadian businesses with activities in one another's countries,…

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Supply chain management deals with management of supply that is, the shipping and receiving of goods, storage of raw materials, movement of the finished product and also everything in between these procedures. There are several principles of supply chain…