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In The New Market Wizards, successful traders relate the financial strategies that have rocketed them to success. Asking questions that readers with an interest or involvement in the financial markets would love to pose to the financial superstars, Jack…

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In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that…

Paperback | French

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In eCommerce, how you get the product to the customer is a really important part of the puzzle. It can be summed up in one word as delivery, and when I talk about delivery I mean every aspect of it – how the customer perceives it, as well as how we can use…

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Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every…

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In their introduction, the editors of New Ways of Doing Business assert that in retrospect, it will be apparent that today's government, that of the early years of the 21st century, "was undergoing its most significant transformation since the decade of the…

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From the source you trust most-everything you need to start up, grow, and prosper in international trade... If you're excited by the opportunities you see in international trade but nervous about facing a world of problems you don't understand, you've come to…

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"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today." -Joseph E. DeDeo…

Kobo ebook

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In their introduction, the editors of New Ways of Doing Business assert that in retrospect, it will be apparent that today's government, that of the early years of the 21st century, "was undergoing its most significant transformation since the decade of the…

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Get How To Make Money With Clickbank: Discover How to Make Money Online & Create a Passive Income from Home: Start Being Your Own Boss Today. This book contains proven steps and strategies on how to understand making money on Clickbank, how you can maximize its…

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Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as…