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|April 15, 2006

$29.42 online

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Amid mounting concern over the loss of jobs to low-wage economies, one fact is clear: America's prosperity hinges on the ability of its businesses to continually introduce new products and services. But what makes for a creative economy? How can the remarkable…

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Conventional wisdom&nbspholds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely…
Kobo ebook

|December 15, 2009

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Very few bright ideas ever make it to the marketplace. Explaining the process by which new technologies are born and find their way into products, Dr. Gref makes ample use of historical examples that intrigue and inform the reader while illustrating the concepts…

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In this volume, leading scholars tackle the debate over intellectual property rights in high-technology industries and express their views on how to improve the current system.