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Le merchandising opérationnel
Kobo ebook | French

|June 29, 2017

$29.99

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Les techniques de merchandising ont pour but d'améliorer la rentabilité d'un point de vente quels que soient sa taille et son secteur, et qu'il soit généraliste ou spécialisé. Conçu pour aider les responsables de rayons ou de magasins à mieux maîtriser l'ensemble…
On the Causes of Economic Growth: Lessons of History
Kobo ebook

|December 15, 2009

$25.59 online

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What's the secret? Can policies "grow" the economy? How do leaders make their countries prosper? Since the earliest of times, humans have endeavored to uncover the causes of prosperity. Step by step, Sabillon tests the principal theories on the causes of economic…
The Rise and Fall of American Technology
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|December 15, 2009

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Very few bright ideas ever make it to the marketplace. Explaining the process by which new technologies are born and find their way into products, Dr. Gref makes ample use of historical examples that intrigue and inform the reader while illustrating the concepts…
Innovation-the Missing Dimension
Paperback

|April 15, 2006

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Amid mounting concern over the loss of jobs to low-wage economies, one fact is clear: America's prosperity hinges on the ability of its businesses to continually introduce new products and services. But what makes for a creative economy? How can the remarkable…
Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop…

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Conventional wisdom&nbspholds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely…
Intellectual Property Rights in Frontier Industries: Software and Biotechnology

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In this volume, leading scholars tackle the debate over intellectual property rights in high-technology industries and express their views on how to improve the current system.