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How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. An audiobook for current and future entrepreneurs, business and economics students, professional investors, and…

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Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still…

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How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. An audiobook for current and future entrepreneurs, business and economics students, professional investors, and…