Commodity Advertising: The Economics and Measurement of Generic Programs by Olan ForkerCommodity Advertising: The Economics and Measurement of Generic Programs by Olan Forker

Commodity Advertising: The Economics and Measurement of Generic Programs

byOlan Forker, Ron Ward

Hardcover

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Title:Commodity Advertising: The Economics and Measurement of Generic ProgramsFormat:HardcoverDimensions:294 pages, 9 × 6 × 1 inPublisher:Lexington Books

The following ISBNs are associated with this title:

ISBN - 10:002910405X

ISBN - 13:9780029104057

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