Using a clear, concise writing style that is engaging and straightforward, Communicate! combines theory, skills, practice, and competency evaluation to guide students towards genuine communication competence. Communicate! features information and examples that are relevant and meaningful to readers in our modern, multicultural Canadian society. The text integrates four central themes especially pertinent to communication in professional and academic contexts in Canada today: communication and culture, communication and gender, communication ethics, and communication and technology. The First Canadian Edition of Communicate! continues to utilize a reliable six-step teaching model, successfully integrated through ten U.S. editions, by providing: explanations of communication theories that provide the foundation for specific skills, examples which enable students to identify effective skill usage, analysis of the steps involved in the performance of skills, practice in following the steps to perform the skills, self-assessment through which students can work toward mastery of key skills, and a review.