Communicating About Health: Current Issues and Perspectives by Athena Du Pre

Communicating About Health: Current Issues and Perspectives

byAthena Du Pre

Paperback | July 21, 2016

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Now in its fifth edition, Communicating About Health: Current Issues and Perspectives continues to live up to its long-standing reputation as the most dynamic and current exploration of health communication on the market. The book offers rich, current research and in-depth analysis of thecultural, social, and organizational issues that influence health communication and health advocacy.Communicating About Health is an indispensable resource for readers seeking to improve their communication abilities in fields related to health. This text explores health communication through the eyes of patients, care providers, health care leaders, campaign designers, and more. Readers willlearn how culture, media, personal identity, technology, social networks, and other factors contribute to health and healing.

About The Author

Athena du Pre is a Distinguished University Professor at the University of West Florida, where she directs graduate programs in Strategic Communication and Leadership and Health Communication Leadership. She is the author or coauthor of numerous books, including Communicating About Health: Current Issues and Perspectives (5th ed.), Und...

Details & Specs

Title:Communicating About Health: Current Issues and PerspectivesFormat:PaperbackDimensions:448 pages, 10 × 8 × 0.68 inPublished:July 21, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190275685

ISBN - 13:9780190275686

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"Communicating About Health is a strong introduction to the various elements of health communication. It moves beyond the theories of behavior and attitude to address skills important to health communication initiatives. This book highlights how organizational, cultural, and interpersonalcommunication affects public health initiatives and outcomes." --Virginia McDermott, High Point University