Communicating At Work: Creating Messages That Get Results by Ronald S. BlicqCommunicating At Work: Creating Messages That Get Results by Ronald S. Blicq

Communicating At Work: Creating Messages That Get Results

byRonald S. Blicq

Paperback | January 5, 2005

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Communicating at Work:Creating Messages that Get Results is a comprehensive guide to both written and oral business communication. It includes the latest information on communicating in the electronic office and on interpersonal communication skills, as well as solid coverage of email, letters, reports, and memos. The great strength of this text is the extensive and well thought-out section of chapter-end exercises. As well, Blicq's use of the famous “pyramid approach” provides a straightforward and easily grasped model of effective communication for students to put to work.

Title:Communicating At Work: Creating Messages That Get ResultsFormat:PaperbackDimensions:416 pages, 10 × 8 × 1 inPublished:January 5, 2005Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0131246488

ISBN - 13:9780131246485

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We have been very pleased with the enthusiastic response to the first nine editions of Calculus & Its Applications by teachers and students alike. The present work incorporates many of the suggestions they have put forward. Although there are many changes, we have preserved the approach and the flavor. Our goals remain the same: to begin the calculus as soon as possible; to present calculus in an intuitive yet intellectually satisfying way; and to illustrate the many applications of calculus to the biological, social, and management sciences. The distinctive order of topics has proven over the years to be successful—easier for students to learn, and more interesting because students see significant applications early. For instance, the derivative is explained geometrically before the analytic material on limits is presented. To reach the applications in Chapter 2 quickly, we present only the differentiation rules and the curve sketching needed for those applications. Advanced topics come later when they are needed. Other aspects of this student-oriented approach follow below. Applications We provide realistic applications that illustrate the uses of calculus in other disciplines. See the Index of Applications on the inside cover. Wherever possible, we have attempted to use applications to motivate the mathematics. Examples The text includes many more worked examples than is customary. Furthermore, we have included computational details to enhance readability. Exercises The exercises comprise about one-quarter of the text—the most important part of the text in our opinion. The exercises at the ends of the sections are usually arranged in the order in which the text proceeds, so that the homework assignments may easily be made after only part of a section is discussed. Interesting applications and more challenging problems tend to be located near the ends of the exercise sets. Supplementary exercises at the end of each chapter expand the other exercise sets and include problems that require skills from earlier chapters. Practice Problems The practice problems have proven to be a popular and useful feature. Practice Problems are carefully selected questions located at the end of each section, just before the exercise set. Complete solutions are given following the exercise set. The practice problems often focus on points that are potentially confusing or are likely to be overlooked. We recommend that the reader work the practice problems and study their solutions before moving on to the exercises. In effect, the practice problems constitute a built-in workbook. Minimal Prerequisites In Chapter 0, we review those concepts that the reader needs to study calculus. Some important topics, such as the laws of exponents, are reviewed again when they are used in a later chapter. Section 0.6 prepares students for applied problems that appear throughout the text. A reader familiar with the content of Chapter 0 should begin with Chapter 1 and use Chapter 0 as a reference, whenever needed. New in this Edition Among the many changes in this edition, the following are the most significant: 1. Additional Exercises. We have added and revised over 400 exercises. These include 90 new problems on differential equations and their applications. Many new exercises from business, medicine, life and social sciences, are based on current real-world data. At the beginning of more challenging sections, such as Section 2.6, we added straightforward exercises, designed to aid students with limited math background. We also added more exercises with figures. These exercises challenge the students' ability to read graphs and examine their grasp of fundamental concepts such as rates of change, the chain rule, and areas under a graph. We introduced a new genre of problems designed to test the students' understanding of mathematical formulas and abstract concepts (see for example, Sec. 3.1, # 39-44, Sec. 3.2 #21-26, and #61-64.). 2. Additional Art. We have added over 80 new graphs to enhance examples and exercises. We also added new graphs in more challenging sections to help visualize solutions of optimization problems (Section 2.6), and understand more difficult concepts such as elasticity of demand (Section 5.3). 3. Revision of some sections. a. The topics of Section 2.6 have been reordered and a detailed example and figures were added to allow an easier access to the inventory control problem from business. b. Worked examples and figures were added to Section 5.3 to provide a clearer and more accessible discussion of the topic of elasticity of demand from economics. c. The topics of Section 7.6 on nonlinear regression have been reordered. The Pareto distribution is used as an example of a power regression function to model the distribution of income of the U.S. male population in 2001. Deductions from this model are compared to actual statistical data. d. Section 10.1 now includes the topic of slope fields and the geometric in-i terpretation of a differential equation. The section emphasizes a graphical I, approach to differential equations and their real-life applications. e. Section 10.3 on numerical solutions of differential equations is now Section 10.7, at the end of Chapter 10. 4. Two new sections on differential equations. a. Section 10.3 contains several worked examples and figures that provide a smooth and very accessible presentation of the technique of integrating factor for solving first-order linear differential equations. This section contains 40 exercises that vary in difficulty from straightforward to more challenging. b. Section 10.4 presents useful real-life applications, including investment accounts, paying off car loans, home mortgages, Newton's law of cooling, population models with migration, along with problems from medicine that include kidney dialysis, determining the therapeutic level of drugs, and studying morphine infusions. Most applications are based on real data. Over 30 examples and exercises are carefully crafted to teach modeling techniques in addition to solving differential equations. Many problems stress the use of differential equations to study their solutions. This edition contains more material than can be covered in most two-semester courses. Optional sections are starred in the table of contents. In addition, the level of theoretical material may be adjusted to the needs of the students. For instance, only the first two pages of Section 1.4 are required in order to introduce the limit notation. A Study Guide for students containing detailed explanations and solutions for every sixth exercise is available. The Study Guide also includes helpful hints and strategies for studying that will help students improve their performance in the course. In addition, the Study Guide contains a copy of Visual Calculus, the popular, easy-to-use software for IBM compatible computers. Visual Calculus contains over 20 routines that provide additional insights into the topics discussed in the text. Also, instructors find the software valuable for constructing graphs for exams. An Instructor's Solutions Manual contains worked solutions to every exercise. TestGen provides nearly 1000 suggested test questions, keyed to chapter and section. TestGen is a text-specific testing program networkable for administering tests and capturing grades online. Edit and add your own questions, or use the new "Function Plotter" to create a nearly unlimited number of tests and drill worksheets. Designed to complement and expand upon the text, the text Web site offers a variety of interactive teaching and learning tools. Since many of the text projects use real-life data, we made the data easier to use by making it available in Excel spreadsheets on the Web site. The Web site also includes links to related Web sites, quizzes, Syllabus Builder, and more. For more information, visit www.prenhall.com/goldstein or contact your local Prentice Hall representative.

Table of Contents



Preface.

I. TAKING A BUSINESS-LIKE APPROACH TO COMMUNICATION.

1. The Importance of Clear, Concise Communication.

The Effects of Poor Communication. The Costs of Poor Communication. The Communication Circuit. Meeting the Receiver’s Needs.

2. Getting Off to a Fast Start.

Focusing the Message. Writing the First Words. Identifying the Details. Developing an Outline. Writing the Whole Document. Revising Your Own Words.

II. WRITING BUSINESS CORRESPONDENCE.

3. Informative Letters and Memorandums.

Planning Informative Letters. Confirming a Contract or Arrangement. Saying “Thank You” Writing an Instruction Letter. Conveying Information. Writing a Personal Reference. Writing a Transmittal Letter.

4. Persuasive Letters and Memorandums.

Writing a Request. Writing a Suggestion. Writing a Complaint or Claim. Responding to a Complaint. Writing Sales Letters.

III. WRITING BUSINESS REPORTS AND PROPOSALS.

5. Electronic Mail (Email)

Writing Effective Email. Using Email More Efficiently. Alternative Ways to Communicate Information.

6. Informal and Semiformal Business Reports.

Incident Report. Job Progress Report. Job Completion Report. Travel Report. Conference Report. Problem Investigation Report.

7. Semiformal Business Reports.

Proposals Offering a Single Solution or Plan. Example of a Single-Solution Proposal. Proposals Offering Alternative Solutions or Plans.

8. The Formal Report.

The Report’s Parts. Sample Formal Report. An Alternative Format for a Formal Report.

IV. PRESENTING YOURSELF WELL.

9. The Shape of Business Letters and Reports.

Full Block and Modified Block Letters. Interoffice Memorandums. Fax Messages. Electronic Mail. Semiformal Paper or Report. The Words Within.

10. Illustrating Business Reports.

Computer-Designed Graphs and Charts. Graphs. Pie Charts. Bar Charts. Tables. Other Illustrations. Positioning Illustrations. Illustrations for an Oral Presentation.

11. Speaking Before a Business Audience.

Making a Formal Presentation. Making an Informal Presentation. Using Voice Mail. Communicating with One Person.

12. Presenting Yourself to a Prospective Employer.

The Traditional Resume. The Focused Resume. The Functional Resume. The Electronic Resume. The Letter of Application. The Job Interview. Post-Interview Letters.

V. GETTING YOUR WORDS ONTO PAPER.

13. Writing Businesslike Language.

Words, Words, and More Words. Write Strong Sentences. Construct Coherent Paragraphs. Additional Factors to Consider.

14. The Personal Aspects of Business Writing.

Designing Information for Maximum Effect. Writing Non-Gender-Specific Language. Communicating with an International Audience.



Glossary of Business Usage.


Index.