Communicating for Results: A Canadian Student's Guide by Carolyn MeyerCommunicating for Results: A Canadian Student's Guide by Carolyn Meyer

Communicating for Results: A Canadian Student's Guide

byCarolyn Meyer

Paperback | March 6, 2014

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a href=""img src="/images/hed/closer_look_btn.gif"/aCommunicating for Results offers practical, classroom-tested instruction in the rhetorical techniques and persuasive strategies that students need to become effective writers and speakers. Supplemented with abundant group and individual activities to reinforce key principles and help students honetheir skills, this invaluable text will teach students to communicate with confidence.
Carolyn Meyer is an associate professor in the School of Professional Communication and the Masters of Professional Communication Program at Ryerson University. Outside Ryerson she has taught English and professional communication at the University of Toronto, Seneca College, George Brown College, and Mount Allison University. She has ...
Title:Communicating for Results: A Canadian Student's GuideFormat:PaperbackDimensions:568 pages, 10 × 8 × 0.68 inPublished:March 6, 2014Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199001316

ISBN - 13:9780199001316


Table of Contents

Thematic ContentsSummary of Writing SamplesSummary of Case StudiesFrom the PublisherAcknowledgements1. Getting the Message AcrossCommunicating for Change - and a Stronger Bottom Line - in the New EconomyCommunicating in the Current Workplace- Communication Defined- Communication as a Field of StudyThe Communication Process- Elements of the Communication Process- Barriers to Effective CommunicationCommunication ContextsNon-Verbal Communication- Components of Non-Verbal CommunicationCommunicating in Organizations- Internal and External Communication- Essential Skills for Workplace Communication- Informal and Formal Channels- The Flow of InformationEthical Communication- Ethics and Legal Responsibilities of Business Communication- Ethical Lapses and Why They HappenCross-Cultural Communication- Communicating in a Global Economy- Diversity in the Workplace- Understanding Cultural Differences- Intercultural Communication Defined- High- and Low-Context Communication Styles- Communicating InterculturallyPrivacy in the WorkplaceWorkshops and Discussion ForumsWriting Improvement ExercisesCase Study ExercisesOnline Activities2. Getting Started: Planning and Writing Business MessagesWriting in Context: Four Key Concepts- Contextual Factors- Genres- Discourse Communities- Rhetorical SituationsSteps in the Writing Process- Message Planning- Prewriting- Organizing and Outlining- Drafting- Revising and EditingCollaborative WritingCritiquing Others' WorkWorkshops and Discussion ForumsWriting Improvement ExercisesOnline Activities3. Business Style: Word Choice, Conciseness, and ToneWord Choice- Plain Style- Word Choice Step 1: Use Familiar Words- Word Choice Step 2: Use Fresh and Current Language- Word Choice Step 3: Keep Language Specific, Precise, and Functional- Word Choice Step 4: Practise Factual and Ethical CommunicationAchieving ConcisenessTone- Tune in to Word Connotations- Keep Your Style Conversational- Select the Right Level of Formality: Personal and Impersonal Styles- Be Positive- Stress Reader Benefits and Relevance- Be Polite- Use Inclusive Language- Write with ConfidenceWorkshops and Discussion ForumsWriting Improvement ExercisesOnline Activities4. Business Style: Sentences and ParagraphsEffective Sentences- The Building Blocks of Complete Sentences: Phrases and Clauses- Types of Sentences- Improving Sentence Variety and Length- Phrasing Basic Types of Questions- Improving Sentence Clarity- Writing with Consistency- Writing Balanced Sentences: Parallel Structure- Writing for Emphasis- Applying Active and Passive Voice- Eliminating Grammar Errors and AwkwardnessEffective Paragraphs- Paragraph Length- Topic Sentences- Paragraph Development- Paragraph CoherenceProofreadingWorkshop and Discussion ForumsWriting Improvement ExercisesOnline Activities5. Memorandums, E-mail, and Routine MessagesMemorandums- Memo Format- Memo Organization- Formatting Lists for Memos and E-mail- Paper Memo vs. E-mailE-mail- General E-mail Guidelines- Reading and Processing Incoming Messages- Formatting and Writing E-mail- Replying to E-mail- E-mail Style and Tone- Routine Messages: Positive and Informative Memos and E-mail- Routine Messages: Request Memos- Routine Messages: Reply Memos and E-mail- Goodwill E-mail Messages- Follow-Up Memos and E-mailInstant Messaging (IM)Workshops and Discussion ForumsWriting Improvement ExercisesCase Study ExercisesOnline Activities6. Routine and Goodwill MessagesDirect Writing PlanRequests- Requests for Information, Credit, and Action- Order Requests- Claim LettersResponses- Information Response- Personalized Form Letters- Order Acknowledgement- Messages Confirming Contracts and Arrangements- Claims AdjustmentGoodwill Messages- Thank-You Letters- Letter of Congratulations- Letter of SympathyInformative Letters- Announcements- Cover or Transmittal Letters- Instructional Letter/MemoLetter Formats- Letter Balance and Placement- Letter Styles and Layouts- Letter Elements- Addressing EnvelopesWorkshops and Discussion ForumsWriting Improvement ExercisesCase Study ExercisesOnline Activities7. Delivering Unfavourable NewsGoals of Negative MessagesTone in Bad News MessagesOrganizing Bad News MessagesDirect Writing Plan for Bad News Messages- Using the Direct Writing Plan- Limitations of the Direct ApproachIndirect Writing Plan for Bad News Messages- Using the Indirect Approach- Bad News Buffers- Explaining the Bad News- Revealing the Bad News- Goodwill Closing- Indirect-Approach Message- Limitations of the Indirect Strategy- Apologies in Bad News MessagesTypes of Bad New Messages- Refusing Requests for Information, Actions, and Favours- Refusing Claims- Refusing Credit- Turning Down Job Applicants- Announcing Bad News to Employees- Declining InvitationsWorkshops and Discussion ForumsWriting Improvement ExercisesCase Study ExercisesOnline Activities8. Persuasive MessagesWriting Persuasively- Preparing to Write Persuasively- Persuasive Appeals- Indirect Writing Plan for Persuasive MessagesTypes of Persuasive Messages- Favour and Action Requests- Persuasive Memos- Claim Requests- Collection LettersSales Messages- Aiming to Make a Sale: Analyzing the Product and Audience- Writing Plan for Sales Letters- Fundraising MessagesWorkshops and Discussion ForumsWriting Improvement ExercisesCase Study ExercisesOnline Activities9. Communicating for EmploymentAnalyzing Your Career Goals and Qualifications- Assessing Your Skills and Values- Assessing Your Work Preferences and Personality- Assessing Your Work HistoryJob-HuntingUsing LinkedIn and Twitter to Establish an Online Presence- LinkedIn- TwitterWriting Persuasive Resumes- How Employers Use Resumes- Resume Writing Style- Parts of a Standard Resume- Resume Length- Resume Styles and Layouts- Preparing a Scannable Resume- Preparing an E-mail ResumePreparing a Persuasive Application Letter- General Tips for Cover Letters- Solicited Application Letters- Unsolicited Application Letters- E-mail Cover Letters- Job Application Round-Up: Some Additional TipsCareer Portfolios and ePortfoliosJob Interviews- Before the Interview- Behavioural Interview Questions and How to Prepare for Them- At the Interview- After the InterviewFollow-Up Employment Messages- Follow-Up Letter- Thank-You Letter- Job-Offer Acknowledgement- Job-Acceptance Letter- Job-Refusal Letter- Reference-Request LetterWorkshops and Discussion ForumsWriting Improvement ExercisesOnline Activities10. Informal ReportsIntroduction to Report WritingFactors in Successful Reports- Content- Clarity- SkimmabilityInformal vs. Formal ReportsDistinguishing Features of Short Reports- Purpose- Frequency of Submission- Common Categories- Formats and DistributionDirect and Indirect Approaches- Direct Approach: Informational and Analytical Reports- Indirect Approach: Analytical ReportsWriting Style for Short ReportsHeadingsSteps in the Writing Process- Planning- Researching/Analyzing Data and Information- Composing and RevisingElements of Informal Reports- Introductory Statement- Findings- Summary/Conclusions/RecommendationsUsing Graphics and Visuals- Tables- Matrixes- Pie Charts- Bar Charts- Picture Graphs- Line Graphs- Gantt Charts- Flow Charts- Organizational ChartsCommonly Used Short Reports: Informational and Analytical- Informational Reports- Analytical ReportsWorkshops and Discussion ForumsWriting Improvement ExercisesCase Study ExercisesOnline Activities11. Proposals and Formal ReportsProposals- Elements of Informal Proposals- Elements of Formal Proposals- Writing Style for Proposals- Sample Informal Proposal- Common Mistakes in Writing ProposalsResearching and Collecting DataFormal Reports- Preparing to Write Formal Reports- Writing Style for Formal Reports- Creating a Work Plan- Time Management- Peer-Reviewing and Team WritingElements of Formal Reports- Front Matter- Body of the Report- Back MatterWorkshops and Discussion ForumsWriting Improvement ExercisesCase Study ExercisesOnline Activities12. Oral CommunicationOral Presentations- Types of Oral Presentations- Analyzing the Situation and Audience- Structuring Presentations- Developing a Three-Part Presentation- Oral Presentation Outline- Using Visual Aids- Types of Presentation Aids- Designing a PowerPoint Presentation- Prezi- Pecha Kucha Presentations- Methods of Delivery- Rehearsing a Presentation- Delivering a Presentation- Handling Questions- Team-Based Presentations- Special-Occasion PresentationsOrganizing and Managing Meetings- Types of Meetings- Preparing for a Meeting- Conducting a Meeting- Meeting Minutes- Groupware-Supported MeetingsCommunicating by Telephone- Making Calls- Receiving Calls- Using Voice Mail ProductivelyDealing with the MediaWorkshops and Discussion ForumsWriting Improvement ExercisesOnline Activities13. Social Media and Networking (NEW!)Web 2.0 and the New Media LandscapeWhat Is Participatory Culture?What Is Social Media?Types of Social Media- Blogs- Social Networks- Micro-blogs- Photo- and Video-sharing SitesThe Social Media AdvantageThe Risks and Challenges of Social MediaMeasuring Social Media PerformanceWorkshops and Discussion ForumsWriting Improvement ExercisesOnline ActivitiesAppendix A: Business Usage: A Style and Mechanics GuideUsageAbbreviations and AcronymsNumbersCapitalizationUsage-Related Internet ResourcesSalutations and Complimentary Closes: A User's GuideStandard Phrases and Their Plain-Language AlternativesAppendix B: Grammar HandbookSubject - Verb AgreementVerb Tense AccuracyOther Verb ProblemsUsing Passive-Voice ConstructionsAvoiding Logically Mismatched Subjects and Verbs (Faulty Predication)Using Similar Phrasing for Items in a Series (Parallelism)Making Comparisons Clear and Logical (Sentences with Than or As)Using Pronouns with PrecisionCorrecting Modifier MishapsComma UsageOther Forms of PunctuationInternet Resources: Grammar, Style, and ESL GuidesNotesIndex