Communicating for Results: A Canadian Student's Guide by Carolyn MeyerCommunicating for Results: A Canadian Student's Guide by Carolyn Meyer

Communicating for Results: A Canadian Student's Guide

byCarolyn Meyer

Paperback | February 16, 2017

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Now in its fourth edition, Communicating for Results offers practical, classroom-tested instruction in the rhetorical techniques and persuasive strategies that students need to become effective writers and speakers. Supplemented with abundant group and individual activities to reinforce keyprinciples and help students hone their skills, this invaluable text will teach students to communicate with confidence.
Carolyn Meyer is an associate professor in the School of Professional Communication and the Masters of Professional Communication Program at Ryerson University. She is also Undergraduate Program Director in the School of Professional Communication. Outside Ryerson she has taught English and professional communication at the University ...
Title:Communicating for Results: A Canadian Student's GuideFormat:PaperbackDimensions:656 pages, 10 × 8 × 0.81 inPublished:February 16, 2017Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199023042

ISBN - 13:9780199023042

Table of Contents

Note: Chapters include exercises, workshops, and discussion forums; writing improvement exercises; and online activitiesSummary of Writing SamplesSummary of Case StudiesHighlights from the Fourth Edition1. Issues and Trends in Professional Communication NEWCommunicating for Change - and a Stronger Bottom Line - in the New EconomyCommunicating in the Current WorkplaceProfessionalism and Employee Engagement- Why Professionalism Is Important- Qualities, Characteristics, and Expectations- Professional Boundaries and BehavioursTeamwork- Characteristics of High-Performing Teams- Team Decision-Making Models- Stages in Team DevelopmentEthical Communication- Ethics and Legal Responsibilities of Business Communication- Ethical Lapses and Why They HappenPrivacy in the WorkplaceCase Study Exercises2. Getting the Message AcrossCommunication DefinedCommunication as a Field of StudyThe Communication Process- Elements of the Communication Process- Barriers to Effective CommunicationCommunication Contexts- Interpersonal Communication- Small-Group Communication- Organizational Communication- Intercultural Communication- Mass CommunicationNon-Verbal Communication- Components of Non-Verbal CommunicationCommunicating in Organizations- Internal and External Communication- Essential Skills for Workplace Communication- Informal and Formal Channels- The Flow of InformationCross-Cultural Communication- Communicating in a Global Economy- Diversity in the Workplace- Understanding Cultural Differences- Intercultural Communication Defined- High- and Low-Context Communication Styles- Communicating InterculturallyCase Study Exercises3. Getting Started: Planning, Writing, and Revising Business MessagesWriting in Context: Four Key Concepts- Contextual Factors- Genre and Register- Discourse Communities- Rhetorical SituationsSteps in the Writing Process- The Importance of Message Planning- Prewriting- Organizing and Outlining- Drafting- Revising, Editing, and ProofreadingCollaborative Writing- Collaborative Writing ToolsCritiquing Others' Writing4. Business Style: Word Choice, Conciseness, and ToneWord Choice- Plain Style- Word Choice Step 1: Use Familiar Words- Word Choice Step 2: Use Fresh and Current Language- Word Choice Step 3: Keep Language Specific, Precise, and Functional- Word Choice Step 4: Practise Factual and Ethical CommunicationAchieving ConcisenessTone- Tune in to Word Connotations- Keep Your Style Conversational- Select the Right Level of Formality: Personal and Impersonal Styles- Be Positive- Stress Reader Benefits and Relevance- Be Polite- Use Inclusive Language- Write with Confidence5. Business Style: Sentences and ParagraphsEffective Sentences- The Building Blocks of Complete Sentences: Phrases and Clauses- Types of Sentences- Improving Sentence Variety and Length- Phrasing Basic Types of Questions- Improving Sentence Clarity- Writing with Consistency- Writing Balanced Sentences: Parallel Structure- Writing for Emphasis- Applying Active and Passive Voice- Eliminating Grammar Errors and AwkwardnessEffective Paragraphs- Paragraph Length- Topic Sentences- Paragraph Development- Paragraph CoherenceProofreading6. Memorandums, E-mail, and Routine MessagesMemorandums- Memo Format- Memo Organization- Formatting Lists for Memos and E-mail- Paper Memo vs. E-mailE-mail- General E-mail Guidelines- Reading and Processing Incoming Messages- Formatting and Writing E-mail- Replying to E-mail- E-mail Style and Tone- Routine Messages: Positive and Informative Memos and E-mail- Routine Messages: Request Memos and E-mail- Routine Messages: Reply Memos and E-mail- Goodwill E-mail Messages- Follow-Up Memos and E-mailInstant Messaging (IM)Case Study Exercises7. Routine and Goodwill MessagesDirect Writing PlanRequests- Requests for Information or Action- Order Requests- Claim LettersResponses- Information Responses- Personalized Form Letters- Order Acknowledgements- Messages Confirming Contracts and Arrangements- Claims AdjustmentsGoodwill Messages- Thank-You Letters- Letters of Congratulations- Letters of SympathyInformative Letters- Announcements- Cover or Transmittal Letters- Instructional Letters/MemosLetter Formats- Letter Balance and Placement- Letter Styles and Layouts- Letter Elements- Addressing EnvelopesCase Study Exercises8. Delivering Unfavourable NewsGoals of Negative MessagesTone in Bad News MessagesOrganizing Bad News MessagesDirect Writing Plan for Bad News Messages- Using the Direct Writing Plan- Limitations of the Direct ApproachIndirect Writing Plan for Bad News Messages- Using the Indirect Approach- Bad News Buffers- Explaining the Bad News- Revealing the Bad News- Goodwill Closing- Indirect-Approach Message- Limitations of the Indirect Strategy- Apologies in Bad News MessagesTypes of Bad News Messages- Refusing Requests for Information, Actions, and Favours- Refusing Claims- Refusing Credit- Turning Down Job Applicants- Announcing Bad News to Employees- Declining InvitationsResponding to Negative Messages on Social Media PlatformsCase Study Exercises9. Persuasive MessagesWriting Persuasively- Preparing to Write Persuasively- Persuasive Appeals- Indirect Writing Plan for Persuasive MessagesTypes of Persuasive Messages- Favour and Action Requests- Persuasive Memos- Claim Requests- Collection LettersSales Messages- Aiming to Make a Sale: Analyzing the Product and Audience- Writing Plan for Sales Letters- Sales Follow-Up- Fundraising MessagesPersuasion through Social MediaCase Study Exercises10. Communicating for EmploymentAnalyzing Your Career Goals and Qualifications- Assessing Your Skills and Values- Assessing Your Work Preferences and Personality- Assessing Your Work HistoryJob-HuntingUsing Social Media to Attract and Impress Potential Employers- Using LinkedIn and Twitter to Establish an Online PresenceWriting Persuasive Resumes- How Employers Use Resumes- Resume Writing Style- Parts of a Standard Resume- Resume Length- Resume Styles and Layouts- Preparing a Scannable Resume- Preparing an E-mail Resume- Creative or Non-Standard ResumesPreparing a Persuasive Application Letter- General Tips for Cover Letters- Solicited Application Letters- Unsolicited Application Letters- E-mail Cover Letters- Job Application Round-Up: Some Additional TipsCareer Portfolios and E-PortfoliosJob Interviews- Before the Interview- Behavioural Interview Questions and How to Prepare for Them- At the Interview- After the InterviewFollow-Up Employment Messages- Follow-Up Letter- Thank-You Letter- Job-Offer Acknowledgement- Job-Acceptance Letter- Job-Refusal Letter- Reference-Request Letter11. Informal ReportsIntroduction to Report WritingFactors in Successful Reports- Content- Clarity- SkimmabilityInformal vs. Formal ReportsDistinguishing Features of Short Reports- Purpose- Frequency of Submission- Common Categories- Formats and DistributionDirect and Indirect Approaches- Direct Approach: Informational and Analytical Reports- Indirect Approach: Analytical ReportsWriting Style for Short ReportsHeadingsSteps in the Writing Process- Planning- Researching/Analyzing Data and Information- Composing and RevisingElements of Informal Reports- Introductory Statement- Findings- Summary/Conclusions/RecommendationsUsing Graphics and Visuals- Tables- Matrixes- Pie Charts- Bar Charts- Picture Graphs- Line Graphs- Gantt Charts- Flow Charts- Organizational Charts- Infographics and Data VisualizationsCommonly Used Short Reports: Informational and Analytical- Informational Reports- Analytical ReportsCase Study Exercises12. Proposals and Formal ReportsProposals- Elements of Informal Proposals- Elements of Formal Proposals- Writing Style for Proposals- Sample Informal Proposal- Common Mistakes in Writing ProposalsResearching and Collecting DataFormal Reports- Preparing to Write Formal Reports- Writing Style for Formal Reports- Creating a Work Plan- Time Management- Peer-Reviewing and Team WritingElements of Formal Reports- Front Matter- Body of the Report- Back MatterCase Study Exercises13. Oral CommunicationOral Presentations- Types of Oral Presentations- Analyzing the Situation and Audience- Structuring Presentations- Developing a Three-Part Presentation- Oral Presentation Outline- Using Visual Aids- Types of Presentation Aids- Designing a PowerPoint Presentation- Prezi- PechaKucha Presentations- Methods of Delivery- Rehearsing a Presentation- Delivering a Presentation- Handling Questions- Team-Based Presentations- Special-Occasion PresentationsMeetings- Types of Meetings- Preparing for a Meeting- Conducting a Meeting- Meeting Minutes- Groupware-Supported MeetingsCommunicating by Telephone- Making Calls- Receiving Calls- Using Voicemail ProductivelyDealing with the MediaOral Communication and Presentation Improvement Exercises14. Social Media and Mobile CommunicationsEmbracing Social MediaWeb 2.0 and the New Media LandscapeWhat Is Participatory Culture?What Is Social Media?Types of Social Media- Blogs- Micro-Blogs- Podcasts- Social Networking Sties- Photo- and Video-Sharing SitesUser-Generated Content (UGC)The Social Media AdvantageThe Risks and Challenges of Social MediaMeasuring Social Media PerformanceMobile Communication- Designing and Writing Messages for Mobile Devices- Writing Promotional Messages for Mobile Devices- Optimizing Web Content for Mobile Devices- Instant Messaging and Texting for BusinessAPPENDIX A:Business Usage: A Style and Mechanics GuideUsageAbbreviations and AcronymsNumbersCapitalizationUsage-Related Internet ResourcesSalutations and Complimentary Closes: A User's GuideStandard Business Phrases and Their Plain-Language AlternativesAPPENDIX B:Grammar and Punctuation HandbookSubject-Verb AgreementVerb Tense AccuracyOther Verb ProblemsUsing Passive-Voice ConstructionsAvoiding Logically Mismatched Subjects and Verbs (Faulty Predication)Using Parallel Phrasing for Items in a Series (Parallelism)Making Comparisons Clear and Logical (Sentences with Than or As)Using Pronouns with PrecisionCorrecting Modifier MishapsPunctuationInternet Resources: Grammar, Style, Punctuation, and ESL GuidesNotesIndex

Editorial Reviews

"I have received positive feedback from students about this text, and I know they use it as a reference for their writing in other courses and their workplaces." --Brenda Lang, Mount Royal University