Communicating When Your Company Is under Siege by Marion PinsdorfCommunicating When Your Company Is under Siege by Marion Pinsdorf

Communicating When Your Company Is under Siege

byMarion Pinsdorf

Paperback | March 1, 1999

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Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell is fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
Marion K. Pinsdorf, Ph.D., has been a Vice President of Textron and INA (CIGNA) Corporations, and Hill and Knowlton, Inc., and was Associate Professor and Senior Fellow in Communications at Fordham's Graduate School of Business Administration. She also taught at Brown University and the University of St. Gallen, and is a well-known con...
Title:Communicating When Your Company Is under SiegeFormat:PaperbackDimensions:171 pages, 9 × 6 × 0.01 inPublished:March 1, 1999Publisher:Fordham University Press

The following ISBNs are associated with this title:

ISBN - 10:0823217841

ISBN - 13:9780823217847


Editorial Reviews

...offers sound, clear, sensible advice on how to recognize public relations problems and how to solve them...