Communication In The Presidential Primaries: Candidates And The Media, 1912-2000

Paperback | January 1, 2000

byKathleen E. Kendall

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In a comparison of communication in the U.S. presidential primaries of the twentieth century, Kendall examines the role of the candidates and the media during the period of primary elections. Drawing upon information from a broad array of sources, Kendall uncovers communication patterns that transcend time regarding political image, horse race coverage, and negative campaigning. She takes a strong communication perspective, arguing that the verbal context of the presidential primaries is an important factor overlooked in traditional studies. Topics covered include the effect of party rules on communication, the role of speeches and debates, the role of political advertising, and the media's construction of the primaries in the pre- television era and the age of television. Kendall examines the 1996 primaries in light of patterns discovered in earlier years, and she makes predictions and recommendations regarding the 2000 primaries. With its century-wide scope and the variety of research methods used, the book will be of considerable value to researchers, scholars, journalists and students involved with political communication and American presidential elections.

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In a comparison of communication in the U.S. presidential primaries of the twentieth century, Kendall examines the role of the candidates and the media during the period of primary elections. Drawing upon information from a broad array of sources, Kendall uncovers communication patterns that transcend time regarding political image, ho...

Format:PaperbackDimensions:272 pages, 9.23 × 6.15 × 0.73 inPublished:January 1, 2000Publisher:Praeger PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0275968979

ISBN - 13:9780275968977

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"The timing for Kendall's book is perfect. So many questions arise from the front loading of the 2000 primary campaign, and she provides fresh and fascinating insights and recommendations so valuable to the informed voter. It is a work of valuable scholarship that reads like an op-ed recipe for better government."-Marvin Kalb Executive Director Shorenstein Center of the Press, Politics, and Public Policy Harvard University