Communication Research Methods: Canadian Edition

Paperback | January 20, 2012

byGerianne Merrigan, Carole L. Huston, Russell Johnston

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Communication Research Methods introduces students to the what, why, and how of research in the field of communication studies. In accessible terms, the authors walk readers through the theoretical and practical aspects of a research project, from making claims about topics in need ofinvestigation to designing valid methods for collecting and analyzing data to reporting findings. The research-as-argument model at the centre of this approach emphasizes the importance of proceeding from a claim to a conclusion in a logical and straightforward manner, with particular emphasis onbehaving ethically at all stages of the process. Covering an array of quantitative and qualitative methods as well as Canadian research and regulation, this comprehensive guide gives students the tools they need to evaluate and pursue communication research in Canada.

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Communication Research Methods introduces students to the what, why, and how of research in the field of communication studies. In accessible terms, the authors walk readers through the theoretical and practical aspects of a research project, from making claims about topics in need ofinvestigation to designing valid methods for collect...

Gerianne Merrigan is professor and chair of communication studies at San Francisco State University. Carole L. Huston is professor of communication studies and associate dean for the College of Arts and Sciences at the University of San Diego. Russell Johnston is an associate professor in the Department of Communication, Popular...

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Format:PaperbackDimensions:368 pages, 10 × 8 × 0.52 inPublished:January 20, 2012Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195442792

ISBN - 13:9780195442793

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Table of Contents

PrefacePart I: The What and Why of Communication Research1. Introduction to the Field of CommunicationCommunication and Cultural Theories- Theory and Research Methods- General Ways of Knowing- Research as Argument- Making Good ArgumentsAudiences for Communication and Cultural Research- Professional Associations- Scholarly Journals and Academic Presses- Trade Journals and the Popular PressTwo Manuscripts: Research Reports and Critical Essays- Research Reports- Critical Essays2. Ethics and ResearchA Brief History of Communication EthicsEthical Choices: Getting Started in Research- Motives for Research Projects and Topics- Rights and Responsibilities of Research Participants- Reporting and Evaluating Research Ethically3. Three Paradigms of KnowingMethodological Ways of Knowing- Knowing by Discovery- Knowing by Interpretation- Knowing by CriticismPhilosophical Bases of the Three Paradigms- Discovery Paradigm- Interpretive Paradigm- Critical Paradigm4. Making ClaimsThe Process of Making ClaimsDefinition of 'Claim'Types of Claims- Descriptive Claims- Explanatory and Predictive Claims- Interpretive Claims- Evaluative and Reformist Claims5. What Counts as Data?OutlineIntroductionSources for Data Collection- Texts- Direct Observations- Self-reports- Other-reportsSettings for Data CollectionStrategies for Data Collection- Selecting Data Sources- Random Selection Methods- Non-random Selection Methods- Selection Methods for Critical Studies- Capturing Observed Interactions- Capturing Self-Reports and Other-ReportsConceptual and Operational DefinitionsLevels of Measurement- Nominal Level- Ordinal Level- Interval Level- Ratio LevelResearch Design- Changing Conceptions of Design- Cross-Sectional Research Designs- Longitudinal Research Designs- Triangulation6. Warrants for Research ArgumentsDiscovery Paradigm Warrants- Scientific Values: Precision, Power, and Parsimony- Form of Argument: Demonstrating Causality- Reliability as a Standard for Evaluating Evidence- Validity as a Standard for Evaluating EvidenceInterpretive Paradigm Warrants- Interpretive Values: Subjectivity and Rich Description- Form of Argument: Demonstrating Multiple Realities- Researcher Credibility as a Standard for Evaluating Evidence- Plausible Interpretations as a Standard for Evaluating Evidence- Transferable Findings as a Standard for Evaluating EvidenceCritical Paradigm Warrants- Emancipatory Values: Voice and Liberation- Form of Argument: Demonstrating Ideological Need for Change- Coherence as a Standard for Evaluating Evidence- Researcher Positionality as a Standard for Evaluating EvidenceThree Views of Truth- Discovery Paradigm- Interpretive Paradigm- Critical ParadigmPart II: The How of Communication Research7. Survey ResearchSurvey Research Claims- Descriptive Claims- Explanatory ClaimsSurvey Research Data- Sources for Data Collection- Settings for Data Collection- Survey Research Design- Data Sampling Strategies- Capturing Self-reports and Other-reports- Instrumentation and the Measurement of Survey DataSurvey Research Warrants- Response Rates- Establishing Valid Measurement- Establishing Reliable MeasurementEthical Issues in Survey Research8. Content AnalysisClaims for Content Analysis- Descriptive Claims- Explanatory and Predictive ClaimsData for Content Analysis- Messages, Manifest Content and Latent Content- Selecting a Representative Sample of Messages- Collecting Texts- Coding Texts for Content AnalysisContent Data AnalysisWarrants for Content Analysis- Intercoder Reliability- Validity of the Coding Scheme- External ValidityEthical Issues in Content Analysis9. Historical, Policy, and Case Analysis (NEW!)Claims for Historical, Policy, and Case Analysis- Descriptive and Interpretive Claims- Explanatory Claims- Evaluative and Reformist ClaimsData for Historical, Policy, and Case Analysis- Sources of Data- Locating Sources- Strategies for AnalysisWarrants for Historical. Policy, and Case Analysis- Audit Trails- Representativeness and Adequacy- Coherence10. Conversation and Discourse AnalysisThe Roots of Conversation and Discourse Analysis in Ethnomethodology- Paradigm Affiliations- Levels of Analysis- Emphasis on Context in AnalysisConversation Analytic Claims- Turn Taking- Adjacency Pairs- Preference- Repair- Action SequencesDiscourse Analytic Claims- Describing and Interpreting Interactional Performances- Describing and Interpreting Social Practices and EntitiesConversation and Discourse Analytic Data- Collecting Interactive Discourse- Transcribing Interactive Discourse- Collecting Narrative Discourse- Determining the Unit of Analysis- Analytic InductionConversation Analytic Warrants- Transcription Veracity- Detail Level- Sample RepresentativenessDiscourse Analytic Warrants- Researcher Credibility- Plausible Interpretations- Transferable Findings11. Ethnographic ResearchEthnographic Claims- Descriptive Claims- Interpretative Claims- Evaluative and Reformist ClaimsEthnographic Data- Sources for Data Collection- Strategies for Data Collection- Strategies for Data Analysis- Some Ethical IssuesEthnographic Warrants- Valuing Subjectivity and Rich Description- Researcher Credibility- Plausible Interpretations- Transferable Findings- Coherence and Researcher Positionality for Critical Research12. Critical StudiesCritical Studies Claims- Describing, Evaluating, and Reforming Social Structures- Evaluating and Reinventing Discourse ProcessesEvidence in Critical Studies- Actions and Events- Texts- Researchers' Experiences and BeliefsAnalytic Moves in Critical Studies- Dialectic Analyses- Deconstruction- Narrative Analyses- Speech Act AnalysesWarrants for Critical Studies- Establishing Coherence- Establishing Researcher PositionalityEthical Issues13. Descriptive StatisticsDescriptive Statistical Analyses- Sample Distribution Characteristics- Visual Representations of Variables- Measures of ShapeInferential Statistics- Three Types of Distributions- Estimation and Inference- Testing Hypotheses- Some Ethical Issues14. Inferential StatisticsTests of Differneces- Nonparametric Tests- Parametric TestsTests of Relationships- Measuring Covariance- Measuring CausalityTwo Ethical IssuesGlossary

Editorial Reviews

"The explanations are clear and thorough. . . . The text integrates a lot of examples of recent Canadian research." --Anne MacLennan, York University