Communications for Volunteers: Low-Cost Strategies for Community Groups by Merrington LouiseCommunications for Volunteers: Low-Cost Strategies for Community Groups by Merrington Louise

Communications for Volunteers: Low-Cost Strategies for Community Groups

byMerrington Louise

Paperback | March 16, 2017

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Reach your supporters and build your community.

What makes an engaging website? How many social networks do you really need to be on? Are flyers and posters a thing of the past? And why do you even need to market your organisation in the first place?

With Communications for Volunteers, you’ll discover the answers to these questions and more. Dr Louise Merrington draws on her experience as a communications consultant, journalist, author and facilitator to provide simple, low-cost ways for community groups to improve their communications and reach their target audiences. In this book you’ll find:

  • A step-by-step guide to developing a communications strategy
  • An introduction to design and multimedia – websites, photography, graphics and more
  • Easy tips for improving your writing and media skills
  • A breakdown of all the major social media platforms, their advantages and disadvantages
  • An overview of email lists and other useful tools such as surveys, petitions and crowdfunding
  • Advice on when to seek professional assistance

Filled with real-life case studies from community groups, comprehensive templates and flowcharts, and practical hands-on guidance, Communications for Volunteers gives you the skills you need to approach communications and marketing with confidence.

Title:Communications for Volunteers: Low-Cost Strategies for Community GroupsFormat:PaperbackDimensions:256 pages, 9 × 6 × 0.66 inPublished:March 16, 2017Publisher:PAC BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0648021505

ISBN - 13:9780648021506


Table of Contents



What is a communications strategy and why do you need one?

External and internal communications

Chapter 1 External Communications Strategy

1.1. Developing an external communications strategy

Chapter 2 Internal Communications Strategy

2.1. Developing an internal communications strategy

Chapter 3 Social Media Strategy             

3.1. What is a social media strategy and why do you need one?

3.2. Developing a social media strategy


Chapter 4 Events and Physical Publicity Materials

4.1. Copyright and intellectual property

4.2. Physical promotional materials

4.3. Online graphic design tools

4.4. Stock photo, illustration, font, music and sound effects sites            

4.5. Photography

4.6. Videos

4.7. Events

Chapter 5 Websites

5.1. Designing your own website

5.2. Domains, hosting and custom email

5.3. Website content

5.4. Blogs

5.5. Search engine optimisation

5.6. Analytics

5.7. Google AdWords

5.8. Other tools

Chapter 6 Traditional Media

6.1. Newsworthiness and the news cycle

6.2. Media releases

6.3. Opinion pieces (op-eds)

6.4. Interview skills for television and radio

6.5. Advertising

Chapter 7 Social Media

7.1. Facebook

7.2. Twitter

7.3. Instagram

7.4. Snapchat

7.5. LinkedIn

7.6. Other social media sites

7.7. Social media management tools

Chapter 8 Mailing Lists

8.1. Mailing list services

8.2. Managing your mailing list

Chapter 9 Writing

9.1. Improving your writing

9.2. Writing for the web

9.3. Writing for social media

9.4. Editing and proofreading

9.5. Developing a style guide

Chapter 10 Other Tools

10.1. Surveys

10.2. Useful apps

10.3. Online petitions

10.4. Crowdfunding

10.5. Cloud storage

10.6. Freelancer sites

Afterword When Should I Hire a Professional?

Appendix A: External Communications Strategy Template

Appendix B: Internal Communications Strategy Template

Appendix C: Social Media Strategy Template and Content Plan

Appendix D: Editing Checklist

Appendix E: Communications Professionals—Roles


Further Reading