Competitive Communication: A Rhetoric for Modern Business

Paperback | December 1, 1998

byBarry Eckhouse

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Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points ofview, this text reveals implicit, competitive dimensions of communication to those familiar with contemporary business practices. Concentrating on argumentation--which is viewed both as a process of inquiry and as an act of persuasion--the author reviews principles of reasoning that were central toan age generally credited with having developed the first complete treatment of the art of communication. With Aristotle as guide, Eckhouse demonstrates how the enthymeme, a logical device central to Greek theories of persuasion, is also of powerful relevance to the modern business world. Complementing this discussion is an examination of classical ethos, or credibility, as it is created in languageand used to strengthen core arguments modern managers must make. Also offered is an extensive examination of classical fallacies--common pitfalls of argument and debate--which provide early warning signals for those about to enter argumentative danger zones. Ideal for undergraduate and graduate business students, as well as the working professional, Competitive Communication offers an invaluable guide to what is probably the most important ability working professionals can develop in today's business world.

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From the Publisher

Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points ofview, this text reveals implicit, competitive d...

Barry Eckhouse is at Saint Mary's College of California.
Format:PaperbackDimensions:304 pages, 7.4 × 9.02 × 0.71 inPublished:December 1, 1998Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0195115902

ISBN - 13:9780195115901

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Table of Contents

PrefaceIntroduction1. Rhetoric and Competitive Advantage2. Disposition and the Competitive Message3. Classical Argument and Modern Business4. Refutation: Argument as Inquiry5. Strategic Disposition: Presenting the Case6. Ethics in Argument: Classical Fallacies7. Managing Ethos: Argument and Credibility8. Managing Ethos: Conciseness9. Managing Ethos: Word Choice10. Managing Ethos: Syntax11. Managing Ethos: Punctuation12. Managing Ethos: Grammar13. Electronic Ethos: Computer RevisionAppendix A. Documents: Principled OrganizationAppendix B. Documents: ArgumentationAppendix C. Documents: Revision

Editorial Reviews

"Finally a textbook that applies to all business majors not just those who plan to work for a major corporation in a "cube farm." Entrepreneurs, technicians, and small business owners will benefit from Competitive Communication." --Linda van der Wal, Grand Canyon University